I don’t know about you guys, but whenever someone mentions the word calendar, my mind usually starts rolling a slideshow of the classic Sports Illustrated calendars, complete with dodgy “word-art” style fonts and tiny, bright yellow bikins that *barely* do the job they were employed for. But today the calendar we will actually be discussing is your Content Calendar.
A Content Calendar is basically a list of all of your different types of content (known as a Content Bucket), with a delivery schedule for each piece – which should correspond closely with the objectives of your music marketing plan.
The different types of content in your Bucket might include tweets, pictures, music, videos and links.
A Content Calendar is a great way to lay out all of your content – making it easy to see whether you have missed anything, and decide if you have enough variety. It should also help you to think about the reason each piece of content is in your Bucket (your objective), and consider the audience that it is intended for.
Once you have identified, and are happy with your available content, you can begin to map out measurable monthly, quarterly and yearly targets for your content – which will then allow you to effectively schedule delivery dates for each item.
Important things to consider when scheduling your content are:
- always maintain a consistent stream of content
- keep a good balance between information and multimedia
- ensure your schedule includes plenty of variety
Wherever possible, try to tailor your content/schedule to suit your target audience. ie. if you are in the UK, but you are targeting fans in Australia, make sure you time your tweets according to the peak times in Australia.
Above all else, remember that each piece of content you share should have a clear and measurable objective, and be consistent with the objectives of your Marketing plan.