Over the past year and a half, the team and I have built a unique system of promotion for our artists which we call the Twitter Promo Pack. It has already proven highly popular with our clients, and we think it is a fantastic (and affordable) service which can benefit all musos.
But not everyone agrees.
I would like to take the next few minutes to explain what we do, why we do it, and why Twitter should thank us for it. So here goes.
As an up and coming artist trying to get exposure and promote your music on a tight budget, the sad truth of the matter is that your options are few & far between – YouTube and Facebook ads cost money, Google ads cost even more money. And on Twitter there is no advertising platform available to you at all.
> While Twitter has recently opened up their platform to several forms of advertising (promoted tweets, sponsored discovery) the minimum buy-in to access these services is a cool $5k.
So what option does that leave us little guys?
What is fan targeting?
Fan targeting is the term we Jaden Socialites give to the process of proactively finding and following like-minded users on Twitter, in order to capture the attention and interest of these users – which will ultimately lead to a percentage of them checking out and loving our music, then also following back.
> If you are interested and want to read more about fan targeting, below are a couple of blogs I wrote on the subject last year.
Why fan targeting?
Say what you will about this method of online promotion, but let me tell you… it works.
I wouldn’t be sitting here writing this blog if it didn’t.
But perhaps more importantly, Jaden Social wouldn’t have carved out its place as one of the world’s leading digital music-marketing agencies in less than 18 months if it didn’t.
Now I’m not here merely to honk my agency’s horn; let me drop a few figures on you.
Since opening our digital doors for business in mid-late 2011, Jaden Social has been directly responsible for finding and connecting its clients to over 250,000 new fans. Our Twitter fan targeting has also been responsible for helping clients to receive more than 90,000 mentions, 30,000 retweets and 45,000 clicks through to their various pages from fans.
All up this is a total of over 400,000 connections generated across Twitter.
These results came as a result of our promotion work for approximately 30 clients over an average promotion period of 6 months per client. This is equates to a client average of:
- 8,000 new followers (1,333/mth)
- 3,000 mentions (500/mth)
- 1,000 retweets (167/mth)
- 1,500 clicks (250/mth)
Pretty cool stuff, wouldn’t you say?
Why should Twitter thank us?
As one of the newer Social Media platforms, Twitter has definitely had its work cut out over the past 3-4 years trying to catch up and keep up with ‘big blue’ aka Facebook. And as many of you would already know, myself and the team are some of Twitter’s earliest adopters and biggest ambassadors. The Jaden Social blog has been largely dedicated to teaching our online family how to grow and maximize their presence on Twitter, and we also wrote a DIY ebook called ‘How to Market your Music on Twitter’.
Our Twitter promotion and education over the past 18 months has undoubtedly helped many of our clients and indie musicians all around the world discover and then fall in love with Twitter just as we have; not to mention forming some priceless & lifelong relationships with fans which they would otherwise have never had. But don’t take my word for it, below are just a few of the incredible messages we have seen and been a part of since starting this game…
I must say, it still makes me smile every time I see one of our clients get a mention like these, and it serves as a beautiful reminder that we are making a difference in both the Social landscape and the music industry – all while doing what we love!
So, if you’re not capitalising on Twitter to promote your music and build your brand – click here and find out what we can do to help!!
And Twitter, you’re welcome – here’s to sharing more of that sweet, sweet symbiosis for many years to come.