After two-way communication, content sharing is now the most popular way to use Social Media. Because of this, content sharing is the most powerful way to build your fanbase, and to promote your music Online.
Consider the amount of great music you have discovered because a friend shared it with you. Now think about the huge potential this form of free promotion has for your music!
If you are wondering whether this can work for you, the answer is YES – absolutely!!
Here are a few helpful music promotion tips to help you ensure your content is relevant, engaging, and receiving the maximum amount of attention:
1. Customizing Content – to successfully promote your content, you need to understand which content works best for which channel (videos=Youtube, pictures=Facebook/Tumblr, journal entries=blog). Don’t feel it necessary to post EVERY piece of content to EVERY channel; ensure that the content you use is relevant to the channel you are using it on.
2. Consistency – an active fan expects consistently fresh content in return for their attention. Creating a content calendar is the best way to ensure you have a regular stream of content for your audience.
3. Calls to Action – a key part of successful promotion is ensuring there are strong calls to action (click here, download this, buy now, subscribe). Without these, your content will never reach its full potential audience. Naturally, there will be content you need to promote continuously (eg new single, new video, tour page). Re-wording your calls to action will reduce the repetitiveness of your promotions, and ensure maximum click through and sharing by your audience.
4. Signal vs Noise Ratio – Signal is any content that delivers value or benefit to your audience (free download, journal entry, interview etc). Noise is any content that is directly promoting your music (buy my new single, vote for me, watch my video etc). You should try to maintain a ratio of 5 pieces of Signal content for every 1 piece of Noise content.
Achieving the right balance of each of the above elements is the essence of Social Media. Do this well, and you will discover first hand why Content is King!