Who we are

Corporate Management type by day, music producer by night, Nic is most well known for perpetually refusing to shave, and for entertaining dangerous amounts of creativity. With a love of the abstract and an affinity for the written word, Nic thrives on the constant innovation of original ideas and concepts. Having previously managed large teams and corporate budgets, Nic possesses both the proficiency, and the imagination needed to bridge the business and music world.

What would seem to many like an inordinate amount of time spent online, is to Daniel just another day in the life of one of the country’s top Social Media strategists. Ever since the age of 12, Daniel’s motto has been, “If it exists on the Internet, I will find it” – granted the “it” no longer refers to topless celebrity pictures. Daniel’s passion for developing technologies and Social Media is matched only by his love of business & music; and through this union of eclectic interests, Daniel is able to continually develop innovative ideas and strategies for our clients.

Producer, DJ and all-round music connoisseur, Joel is a natural communicator with an extensive history of managing and promoting successful events. Joel is a passionate lover and an indisputable friend-maker, with an appetite as vast as the night sky. Having personally collaborated on projects with International DJs and musicians in the past, Joel is now focused on discovering the best and brightest, and helping them to reach their full potential.

With a head in the detail and a highly developed 'life palette’, Igor has a tendency to think fast and eat slow. Known for rocking his laptop to parties and talking to girls in code, Igor’s interests also include daydreaming about websites and intentionally breaking computer hardware/software just for the pleasure of putting it all back together again. Possessing an uncanny ability to connect digital dots, Igor has the technical know-how and analytical chops which enable him to solve real world problems in a digital setting.

Karen’s motto has always been “Find something that you love to do and you’ll never have to work a day in your life”. Through her pronounced business savvy and unquenchable passion for music, Karen has carved a lasting career in music marketing and events; one that has even taken her from Sydney to New York to work under renowned Artist Manager, Mona Scott-Young (Missy Elliott, Busta Rhymes, JimJones). In her spare time you’ll find Karen bustin’ out to some Biggie, Kendrick and Nas, or at the gym working on her right hook.

Coming off more than 6 years in the Australian music industry, Chris has had her hands in practically every pie – from booking bands & DJs to managing artists and breaking ARIA award-winning talent at a major record label. Her many eclectic interests see Chris venturing into the vast realms of song, dance, film, drama and art. Sucker for a good challenge and lover of all things creative, Chris brings a suitcase packed full of natural ability, industry experience and a female touch to our team.

Hailing from São Paulo in Brazil, Michel first heard the music industry beckoning to him after seeing the Rolling Stones on their ‘Bridges to Babylon’ tour as a wide-eyed teenager. Michel studied marketing at Escola Superior de Propaganda e Marketing in his hometown, before shipping out to Boston to attend the prestigious Berklee College of Music. Michel now lives the double life; showing clients how to have a good time all the way from New York to Brazil.

Raised in the States’ wild wild West and educated in their uppity East, Aidan once had ambitions of becoming the next of the music industry’s great polarizing enigmas. Today, that embarrassing goal has thankfully taken a back seat to more worthwhile pursuits, like empowering the DIY musician community through technology and editorial work. Aidan’s experience as a lifelong musician and serial entrepreneur has equipped him with an authentic understanding of how art and commerce can work harmoniously, and he is thrilled to be spending his career translating that knowledge into successful endeavors for musicians and businesses alike.

Callam's passion for music has taken him to places that many others could only ever dream of; from advising internationally successful artists on Social Media, to meeting and touring the country with his idols. Somewhere between picking up the guitar at 16 and falling in love with the online world, Callam found his calling in life and became a firm believer in doing what you love. Callam spends his spare time hoarding Zebrahead memorabilia and nurturing the amateur cider connoisseur within.

Hailing from Adelaide, Marie is a passionate muso who’s always up for a good challenge; whether this means going on an all night YouTube marathon, delving deep into the esoteric strategies of Social Media, or indulging in an entire tub of cookie dough ice cream in a single sitting. After completing a Bachelor of Music Studies and a radio internship in Los Angeles, Marie knew that she was ready to tackle the big bad Social Media world head on at Jaden Social. When she’s not scouring digital media blogs or harmonising with songs on the radio, she can be found snapping selfies with B-Grade celebrities, on the hunt for a hidden café, or planning the next big adventure.

After receiving his first guitar from his pop at age fifteen Ben discovered his calling as a lover of all things music. In the office Ben can be found pushing pixels and composing code to build custom websites for Jaden Social’s artists. In his spare time Ben usually finds himself laying down hit song ideas and feasting on random tech vlogs on YouTube, while the morning commute sees him buried deep in rockstar biographies while, incidentally, pumping songs on his iPod by those very same artists.

Jake registered his first domain name at age 13. It was for a Michael Jackson ‘Dangerous’ fan club that he ran from both the school canteen at recess, and the local community radio station on Friday evenings... awkward much? Jake went on to work for major Australian broadcasters including Austereo, Foxtel and the 2SM Super Network in the marketing, programming and music departments. Following a few pit stops, including a couple of senior positions in marketing and digital agencies, Jake fell head first into artist management.

Jake currently co-manages the Baby Animals and Electric Empire at Billy Blue Music and provides cheap no-name sweets for the Jaden Social boardroom. Delicious.

George began his career as a musician, playing in bands from the ripe old age of 13 before moving into the ‘business’ side of the music industry some 20 years later.

As a tour manager, George has toured with the likes of Boyz II Men, Salt ‘n’ Pepper, Janet Jackson, Destiny’s Child, Cypress Hill, Bon Jovi, Pink, Guy Sebastian, David Campbell, Delta Goodrem, Damien Leith, Brian McFadden and Kate Miller-Heidke. When he’s not on the road, George manages bands signed to both indie and major labels, and is currently responsible for co-managing the Baby Animals and Electric Empire at Billy Blue Music.