Who we are

Jaden Social is a boutique Digital Marketing Agency with a strong creative focus. Our passion and expertise lies in connecting artists and brands with their audience, through strategic identification and management of the relevant online channels.

Our team is comprised of young and ambitious ‘web enthusiasts’ (nerds) with one important thing in common – an insatiable desire to make a big splash online.

Meet the team:
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Nic Robertson

MANAGING DIRECTOR
Casual Orientalist, and Winner of the International Grammar Rodeo
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Corporate Management type by day, music producer by night, Nic is most well known for perpetually refusing to shave, and for entertaining dangerous amounts of creativity. With a love of the abstract and an affinity for the written word, Nic thrives on the constant innovation of original ideas and concepts. Having previously managed large teams and corporate budgets, Nic possesses both the proficiency, and the imagination needed to bridge the business and music world.
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Daniel Posavac

HEAD OF DIGITAL
Undresser of Sexy
Data, and Occasional
Know-It-All
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What would seem to many like an inordinate amount of time spent online, is to Daniel just another day in the life of one of the country’s top Social Media strategists. Ever since the age of 12, Daniel’s motto has been, “If it exists on the Internet, I will find it” – granted the “it” no longer refers to topless celebrity pictures. Daniel’s passion for developing technologies and Social Media is matched only by his love of business & music; and through this union of eclectic interests, Daniel is able to continually develop innovative ideas and strategies for our clients.
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Joel Cangy

CLIENT DIRECTOR
Motivational Tweeter, and Chronic Hair Twirler
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Producer, DJ and all-round music connoisseur, Joel is a natural communicator with an extensive history of managing and promoting successful events. Joel is a passionate lover and an indisputable friend-maker, with an appetite as vast as the night sky. Having personally collaborated on projects with International DJs and musicians in the past, Joel is now focused on discovering the best and brightest, and helping them to reach their full potential.
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Emir Ruzdic

TECHNICAL DIRECTOR
Design Nazi, and Spirited Seaman
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There are only two things in the world that excite Emir more than solving problems – strawberry milkshakes and sailing. Thanks to his tireless dedication to the pursuit of reason, Emir has notched up a lifetime of experience working in many industries and across all areas of IT – from security and enterprise IT to apps and development, systems administration and engineering. With mountains of exuberance and enthusiasm to match his frame, Emir’s positivity is nothing less than contagious. His technical finesse and logical approach in every situation see Emir driving the Jaden Social team to dizzying new heights of quality and efficiency every day.
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Karen Kieves

DIGITAL PR MANAGER
Social Media Nerd, and Resident Hip Hop Head
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Karen’s motto has always been “Find something that you love to do and you’ll never have to work a day in your life”. Through her pronounced business savvy and unquenchable passion for music, Karen has carved a lasting career in music marketing and events; one that has even taken her from Sydney to New York to work under renowned Artist Manager, Mona Scott-Young (Missy Elliott, Busta Rhymes, JimJones). In her spare time you’ll find Karen bustin’ out to some Biggie, Kendrick and Nas, or at the gym working on her right hook.
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Marie Paul

ACCOUNT MANAGER
Closet Indie and Serial Dessert Fiend
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Hailing from Adelaide, Marie is a passionate muso who’s always up for a good challenge; whether this means going on an all night YouTube marathon, delving deep into the esoteric strategies of Social Media, or indulging in an entire tub of cookie dough ice cream in a single sitting. After completing a Bachelor of Music Studies and a radio internship in Los Angeles, Marie knew that she was ready to tackle the big bad Social Media world head on at Jaden Social. When she’s not scouring digital media blogs or harmonising with songs on the radio, she can be found snapping selfies with B-Grade celebrities, on the hunt for a hidden café, or planning the next big adventure.
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Angus Kirkby

Account Manager, and Office Techno Authority sharing a Complex Relationship with Fruit.
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Born at a very young age, Angus grew up playing jazz until he fell into the world of electronic music, after his inevitable introduction to techno. Believing that volunteering was the best way to snoop around the music industry, Angus has been involved with just about every music festival and conference held in Sydney, and spent a large chunk of his degree living in Berlin. As a creative thinker, and a big picture guy, you'll find Angus dreaming and scheming about all kinds of crazy ideas - but religiously adhering to "All that we are is the result of what we have thought. What we think, we become".
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Igor Vidic

PARTNER
Code Ninja, and Fine-Print Connoisseur
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With a head in the detail and a highly developed 'life palette’, Igor has a tendency to think fast and eat slow. Known for rocking his laptop to parties and talking to girls in code, Igor’s interests also include daydreaming about websites and intentionally breaking computer hardware/software just for the pleasure of putting it all back together again. Possessing an uncanny ability to connect digital dots, Igor has the technical know-how and analytical chops which enable him to solve real world problems in a digital setting.
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Jake Challenor

PARTNER
White Chocolate Connoisseur, and Lover of Premium WordPress Themes
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Jake registered his first domain name at age 13. It was for a Michael Jackson ‘Dangerous’ fan club that he ran from both the school canteen at recess, and the local community radio station on Friday evenings... awkward much? Jake went on to work for major Australian broadcasters including Austereo, Foxtel and the 2SM Super Network in the marketing, programming and music departments. Following a few pit stops, including a couple of senior positions in marketing and digital agencies, Jake fell head first into artist management.

Jake currently co-manages the Baby Animals and Electric Empire at Billy Blue Music and provides cheap no-name sweets for the Jaden Social boardroom. Delicious.
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George Said

PARTNER
Firm believer of "Less is More"
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George began his career as a musician, playing in bands from the ripe old age of 13 before moving into the ‘business’ side of the music industry some 20 years later.

As a tour manager, George has toured with the likes of Boyz II Men, Salt ‘n’ Pepper, Janet Jackson, Destiny’s Child, Cypress Hill, Bon Jovi, Pink, Guy Sebastian, David Campbell, Delta Goodrem, Damien Leith, Brian McFadden and Kate Miller-Heidke. When he’s not on the road, George manages bands signed to both indie and major labels, and is currently responsible for co-managing the Baby Animals and Electric Empire at Billy Blue Music.
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Aidan Rush

CLIENT MANAGER
Saxophone honker (Coltrane, not Parker) and nature worshipper
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Raised in the States’ wild wild West and educated in their uppity East, Aidan once had ambitions of becoming the next of the music industry’s great polarizing enigmas. Today, that embarrassing goal has thankfully taken a back seat to more worthwhile pursuits, like empowering the DIY musician community through technology and editorial work. Aidan’s experience as a lifelong musician and serial entrepreneur has equipped him with an authentic understanding of how art and commerce can work harmoniously, and he is thrilled to be spending his career translating that knowledge into successful endeavors for musicians and businesses alike.
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Michel Nasrallah

CLIENT MANAGER
Guitar Fondler, and
Double Agent
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Hailing from São Paulo in Brazil, Michel first heard the music industry beckoning to him after seeing the Rolling Stones on their ‘Bridges to Babylon’ tour as a wide-eyed teenager. Michel studied marketing at Escola Superior de Propaganda e Marketing in his hometown, before shipping out to Boston to attend the prestigious Berklee College of Music. Michel now lives the double life; showing clients how to have a good time all the way from New York to Brazil.
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Chris Diefenbach

BDM/ACCOUNT MANAGER
Tequila Enthusiast, and Mrs to the Music
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Coming off more than 6 years in the Australian music industry, Chris has had her hands in practically every pie – from booking bands & DJs to managing artists and breaking ARIA award-winning talent at a major record label. Her many eclectic interests see Chris venturing into the vast realms of song, dance, film, drama and art. Sucker for a good challenge and lover of all things creative, Chris brings a suitcase packed full of natural ability, industry experience and a female touch to our team.

 

We are always on the look out for the best and brightest Digital and Creative talents to join our team. If you are interested CLICK HERE to see what opportunities are currently available.