Branding is not just some fancy term “Marketing Consultants” use to justify their huge hourly rates; it is at the core of every successful business, brand and artist.
A successful brand is instantly recognizable by its name, image, sound and product – in Marketing speak this referred to as “Brand Identity”.
Once upon a time, the process of developing this Brand Identity was an expensive and virtually inaccessible one for any artist not associated with a Major Record Label.
The Internet, and particularly the introduction of Social Media, has completely leveled the playing field; giving independent artists a medium through which to build, and communicate, their own unique Brand Identity.
You’re probably thinking, “This all sounds great, but where do I go from here?”
It may sound obvious, but the best way to begin building your Brand Identity is to grab the old pen and paper, and write down a list of honest and realistic objectives you want to achieve.
This list will help you to develop your image and product, as well as give you a better understanding of how to align these with your target audience.
Put simply, this means making sure your music branding across all Online channels (your website, Social Media pages, music, videos, graphics and promotional material), is reflective of the objectives you have set for yourself.
In addition to this, it is important to ensure that your image and communication is consistent across these channels; making your Brand easily recognizable to both existing and potential fans.