Once you have collected the important pieces of weekly data, as explained in the last post, the final step in your Social Media Marketing strategy will be to decipher what it means – and figure out whether you are on track with your Twitter promo, and whether any adjustments need to be made to your overall strategy.
When conducting your data analysis, I would suggest covering the following areas:
Geographic cross-section of your fanbase- there are many, many benefits to knowing where your followers are located. Here are a few reasons why this knowledge might be useful:
- It will help you establish the best times to tweet for maximum exposure
- It will allow you to tailor your tweets and content to suit your audience
- It will help you to organize/coordinate and promote your touring schedule
Click-thru – comparison of your weekly click-thru rates will shed light on:
- Which of your content is generating the most interest
- What signal-noise ratio is most effective
- Whether your content calendar has the right balance and regularity
Head to the Tools section of the blog for a review of some good analysis tools that we at Jaden Social like to use when working through this part of our Marketing strategy.
If you are still unsure of whether your approach is working effectively, here are some additional questions which may help you to identify any adjustments that need to be made:
- Is my weekly fan-targeting approach attracting the right kind of followers?
- Is my branding and content well aligned with my target audience
- Are my followers engaging/interacting with me regularly?
- What kind of feedback am I receiving about my music?
Remember, an effective promotion strategy requires a good, honest understanding of yourself, your brand and your music; as well as a big injection of creativity!
While we have explored many great approaches to online marketing, you should never be afraid to experiment and combine these with your own ideas.
After all, music is about being unique, taking chances, and creating outside of the box!