Ok, so there are no actual “rules” to managing your engagement on Twitter. However, there are a few tricks that will help you stay on top of your communication channels, and help your followers to feel loved.
Direct Messages (DMs): Try to respond to all personal DMs within 24 hours. In the midst of your daily fan-targeting, you are likely to receive automated welcome messages from some users you follow – there is no need to answer each one of these DMs; unless, of course, you feel obliged to.
@Mentions: As they are public messages, it is important to respond to all @mentions as quickly as possible; particularly if they come from users who are genuinely interested, or complimenting you/your music.
Remember that all of your followers will be seeing each @mention you tweet, so avoid having long conversations via this medium – take the conversation into DM if necessary (and especially if the content is of a private nature).
Follow Friday (#FF): Try to get into a habit of acknowledging your favourite Twitter users by giving them a shoutout on Fridays (this is written like so “#FF @username”). The more you do this, the more other users are likely to do the same for you. You can also Retweet (RT) any #FFs mentioning you if you wish.
Besides #FFs, you may also want to privately thank those users who RT/#FF you via a personalised DM. This lets them know you are both aware and appreciative of their support.
In the next post I will share a sample routine that has worked well for us when managing many of our top-tier artists’ daily engagement.
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