As your account gets busier, the best way to maintain an active presence on Twitter without getting snowed in by constant follower interaction, is to put together a daily schedule of responsibilities.
Generally this should take no more than 1 hour out of your day, and is best broken up into 15 minute blocks – to evenly spread your coverage throughout the day.
Here is a sample of a routine that works for us:
Morning:
1. Answer all personal DMs, while deleting any spam or unrelated messages
2. Engage/respond to as many @Mentions as possible
3. Retweet your favourite @Mention
4. Schedule all tweets and promo for that day*
Midday:
1. Answer all personal DMs, while deleting any spam or unrelated messages
2. Engage/respond to as many @Mentions as possible
Afternoon:
1. Answer all personal DMs, while deleting any spam or unrelated messages
2. Engage/respond to as many @Mentions as possible
Evening:
1. Answer all personal DMs, while deleting any spam or unrelated messages
2. Engage/respond to as many @Mentions as possible
3. Retweet your favourite @Mention
4. Schedule all tweets and promo for that night*
*Alternatively, you may prefer to do your scheduling for a whole week at a time; rather than each day. The advantage of doing this is that you get a better overview of your content, and how regularly you are reposting – as well as ensuring a nice even spread of all content across the week.
If you are responding to your @Mentions and DMs at the time they come in, you will very quickly start to find yourself stuck on Twitter doing so all day long. The advantage of designating particular times to do the above each day, is that you will break up the workload into smaller chunks, and be much more time-effective with your responses.
A note about Spam: Effective fan targeting involves following several hundred new users each day, so it is inevitable that you will end up following several fake “robot”, or hacked accounts at times as well. You will quickly know whether any accounts you follow are spammers – either by a DM, @Mention, or Bio that contains strange or overt advertising messages/links.
The easiest way to clean these accounts up is to simply unfollow the user, and delete any such DMs. You can go so far as to report/block the user if you wish, although there are so many spammers/hackers on Twitter it’s unlikely this will achieve a whole lot.
Got any questions, tips or suggestions on managing engagement that we haven’t covered? Then feel free to leave your own feedback below and share your experiences with us!
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