A common misconception of many artists is that the best measure of Online success is the number of fans/followers you have. While this is a good indication of the growth of your fanbase, what it fails to show is the quality of each fan/follower.
A true indication of the quality of your audience is:
· High engagement rate – regular private/public interaction with you
· Click-Through – high response rate to any links you post/promote
· Sharing Your Content – regular sharing and promotion of your music, videos, pictures and links with their network(s)
There is very little value in having thousands of fans/followers if they are not engaging with you, or responding to your calls-to-action.
Weekly and monthly measurement and comparison of these indicators of quality will ensure you are building a relevant, active and engaged audience.