There is no doubt that implementing good & effective promotion practices, and gaining a whole stack of followers are a big part of successfully marketing yourself online. But these are, by no means, the be-all and end-all of a successful Marketing strategy on Twitter.
Increasing your Engagement rate should really be very close to, if not at the top of, your strategy checklist. By experimenting with a few simple but effective tricks, you should see a huge increase in your Engagement in no time at all.
Timing and Repetition of Tweets: As an artist, I’m sure you would agree that the primary objective of tweeting is to have your content viewed by as many of your followers as possible (and then have them retweeting your content to their followers, and so on).
However, depending on your target audience, it is quite likely that you have followers from all around the world; which, due to timezone differences, can make it quite hard to reach every user with a single Tweet.
A couple of ways you can combat this issue are:
1. Conduct an analysis of your followers’ online activity, based on their location – then Tweet at a time which will reach the highest number of users.
2. Repeat your important tweets at several different times of the day; so as to cover peak activity periods for every major timezone.
* See the Tools section of this blog for some useful apps that can help schedule/automate this process for you.
Strategic Tweeting: During the growth phase of your account, when you are proactively target-following friends and fans of similar/related artists, it is likely that many or all of the new users you follow have never heard of you or your music.
A great way to help them connect the dots (and hopefully reciprocate), is to make a strategic mention of the related artist during the time you are doing your daily follows – this way, the first Tweet of yours they see relates to an artist they are familiar with.
If you know the artist on a personal level, make it a more personalised mention; but if not, it could simply be a mention of one of their songs you are listening to, or a great live clip you just watched.
When it comes to mastering the tricks of Engagement, the most important thing is to embrace the artist within, and do what you do best – get creative, and figure out which approach works for you!!