Gangnam Style: The Social Media Impact of a Viral Video

Gangnam Style: The Social Media Impact of a Viral Video

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

Without further ado, allow me to present…

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Day 3, APRA|AMCOS Song Summit – Meeting Imogen Heap

Day 3, APRA|AMCOS Song Summit – Meeting Imogen Heap

It was the last day of the Summit and before it began, I was already thinking about how much I enjoyed my experience and wished it would go on just a little longer! Meeting like-minded, driven, passionate, and creative people had really sparked my enthusiasm to get out more often and participate in an activity that, in this business, is a must – networking.

I set myself a goal of getting to Imogen Heap at the beginning of the Summit, and I got the perfect opportunity during while the first session was underway;

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Case Study: Electric Empire

Case Study: Electric Empire

How to generate 2500+ clicks, double your blog traffic, and pack out 2 shows in 2 weeks – all for $650!

Electric Empire | Jaden Social

Who is Electric Empire?

Electric Empire is Australia’s hottest soul music act!!

Inspired by the likes of Marvin Gaye, Donny Hathaway and Stevie Wonder, Electric Empire have recently toured with US sensations Aloe Blacc and Mayer Hawthorne, soul legend Beverley Knight, and landed highly coveted slots at the Glastonbury 2011 Festival and the Tokyo Blue Note.

 

The Objective:

With two headline shows coming up in less than two weeks, Electric Empire needed to sell tickets and generate serious buzz for their upcoming tour of the Prince Bandroom in Melbourne and the Standard in Sydney.

With a limited budget and very minimal time in which to promote these shows, Electric Empire needed some fast and effective online promotion to help them sell enough tickets to ensure their tour was a success.

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What is Fan Targeting on Twitter?

What is Fan Targeting on Twitter?

Although it is a name you probably don’t hear much any more (and a site you visit even less), it must still be acknowledged that MySpace was responsible for bringing about one of the most phenomenal changes that the Music Industry has seen in the last decade.

But perhaps more importantly than the revolutionary music sharing platform it represented, was the unprecedented wave of competing Social Media platforms MySpace triggered into existence – Facebook, Twitter, Youtube, Hi-5, Tumblr, Linked-In, and many more.

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