The basic theory behind Fan Targeting on Twitter is this:
If you strategically follow X number of users, then a percentage of them will reciprocate by following you back.
Depending on how much thought you put into your strategy, and how well you research your target audience and “related artists”, the percentage of follow-backs may increase or decrease.
I still remember the days when promoting your band meant whipping up your own flyer design in MS Word, printing a bunch of them out on your noisy old Hewlett-Packard, and then taping them to some “strategically selected” telegraph poles near your local shopping centre.
Actually, it really wasn’t all that long ago, now that I think about it; perhaps that is even the way some of you are still doing things?
Well people, the good news is that this is 2012, and there is a better way!
We artists sure are a creative bunch of people!!! While many of our friends and colleagues drag their feet through life, seemingly blindly, we draw inspiration from the never ending kaleidoscope of sights and sounds that seem to dance around us everywhere we go; finding new ways to channel and capture these amazing experiences – perhaps in the form of a lyric, a song, or a picture.
This is one of the most wonderful things about being a creative soul, but unfortunately it can be our downfall as well. While we are thoroughly engrossed, stirring this bubbling pot of imagination, it can be all-too-easy to lose sight of the bigger picture.
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