Using Facebook To Research Your Target Audience

Nic Robertson May 23, 2013 Leave a Comment

How to Win When Everyone Else is Failing on Facebook

OK guys, so I’ve got some good news and some bad news for you. And since I want to leave you with a message of hope I’ll give you the bad new first:

Building your Facebook fan page is hard and it’s expensive.

Over the past 12 months, levels of user-page interaction have plummeted right through the floor. Not only are users generally less interested in what brands have to say (yes, ‘brands’ also includes you, dear musicians), they are less likely to see the posts and ads being published by these Pages.

Nic Robertson December 6, 2012 Leave a Comment

Creating the Perfect Fan by Knowing WHY you Create

What can we learn from customer service as musicians and creatives? How to create the perfect Fans. The best brands whether they are retailers, airlines or hotels are the best brands because they create Promoters.

What is a Promoter?

In business, a customer who recommends your product or service to a friend or family member is a Promoter of that business.

In music, your customer, your Promoters, are your Fans who recommend your music, the experiences you provide, to a friend or family member. They risk their reputation recommending you to others. They have faith in everything you do. They will go out of the way, spend a premium, to get their hands on what you create.

How do you create Fans?

Filed Under: Blog, Branding, Fan Targeting, Strategy Tagged: Creative Inspiration, Fred Reicheld, Perfect Fan, Promoters, Promotion, Udhara De Silva

Nic Robertson October 5, 2012 3 Comments

Using Facebook To Research Your Target Audience

Part Two (read part one here)

So, in case you need a refresher, the pertinent questions being carried over from part one were:

1. What information does Facebook have that can help me to investigate my potential audience in different cities/countries, and

2. How can I find it?

Now as I mentioned earlier, most of my songs would have undoubtedly been #1 hits all around the world (if I hadn’t stupidly lost Jason Mraz’s mobile number…). On this premise, it should be a fairly safe assumption that fans of Jason Mraz will be pretty big into my stuff as well.

To get the information I am after, I will need to get into the Ads section of Facebook. I can do this by navigating to http://www.facebook.com/ads and setting up an account. Note that while you manage ads through your personal Facebook account, you will need to have a “Page” set up for your music before you can get access.

Filed Under: Blog, Fan Targeting, Strategy Tagged: Advertising, Facebook, Facebook Ads, Jason Mraz, Music Promo, Promotion, similar artists, singer songwriter, target market research

Nic Robertson October 3, 2012 Leave a Comment

Using Facebook To Research Your Target Audience

Part One

Have you ever used Facebook ads to promote your music?

Before you answer that, I need to warn you that today’s blog post will not be a lesson in creating and optimizing Facebook ads; although I hope to take a little detour from the Twitter talk a little and get into some of that fun stuff in the coming weeks.

What I actually want to talk to you about is how you can use the Facebook advertising platform to get to know your target audience. And the best part – it won’t cost you a cent!!