What can we learn from customer service as musicians and creatives? How to create the perfect Fans. The best brands whether they are retailers, airlines or hotels are the best brands because they create Promoters.
What is a Promoter?
In business, a customer who recommends your product or service to a friend or family member is a Promoter of that business.
In music, your customer, your Promoters, are your Fans who recommend your music, the experiences you provide, to a friend or family member. They risk their reputation recommending you to others. They have faith in everything you do. They will go out of the way, spend a premium, to get their hands on what you create.
How do you create Fans?