6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

Social media is a bit like high school. To successfully market your music you need to apply many of the same strategies used by the popular kids

Like making new friends, effective promotion on Instagram isn’t just about selling your music …

It’s about selling yourself.

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Music for your fans, or fans for your music?

Music for your fans, or fans for your music?

There is no right or wrong approach when it comes to creating music. But there is such a thing as starving.

As a semi-professional songwriter, producer and musician who shares a rather volatile relationship with creativity and originality, I can hardly even fathom the thought of pre-meditating a style & sound; in other words, creating music that has a clear-cut audience and fits neatly into one of several stylistic pigeon holes created by ‘the man’ – just to be current and ‘marketable’.

After living, breathing and creating music for more than a decade, it feels a bit like I’ve accidentally smeared vegemite down the shirt sleeve of my soul by even discussing this hypothetically.

But on the other hand, I am a business man; an entrepreneur with an empire to build and an eye for opportunity – a disposition that lends itself to forward thinking & planning and careful calculations.

I am now faced with a conundrum.

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19 Classic Neptunes Bridges in 8 Minutes

19 Classic Neptunes Bridges in 8 Minutes

In case you’re wondering, school is out for another semester at the College of Jaden Social. We are taking a little break on the educational front to have some fun and make a little music – the thing that we all love most of all!!!

This week I thought I would share with you a little Jaden compilation mixtape of possibly our favourite production duo of all time – The Neptunes.

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Day 3, APRA|AMCOS Song Summit – Meeting Imogen Heap

Day 3, APRA|AMCOS Song Summit – Meeting Imogen Heap

It was the last day of the Summit and before it began, I was already thinking about how much I enjoyed my experience and wished it would go on just a little longer! Meeting like-minded, driven, passionate, and creative people had really sparked my enthusiasm to get out more often and participate in an activity that, in this business, is a must – networking.

I set myself a goal of getting to Imogen Heap at the beginning of the Summit, and I got the perfect opportunity during while the first session was underway;

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