Music for your fans, or fans for your music?

Music for your fans, or fans for your music?

There is no right or wrong approach when it comes to creating music. But there is such a thing as starving.

As a semi-professional songwriter, producer and musician who shares a rather volatile relationship with creativity and originality, I can hardly even fathom the thought of pre-meditating a style & sound; in other words, creating music that has a clear-cut audience and fits neatly into one of several stylistic pigeon holes created by ‘the man’ – just to be current and ‘marketable’.

After living, breathing and creating music for more than a decade, it feels a bit like I’ve accidentally smeared vegemite down the shirt sleeve of my soul by even discussing this hypothetically.

But on the other hand, I am a business man; an entrepreneur with an empire to build and an eye for opportunity – a disposition that lends itself to forward thinking & planning and careful calculations.

I am now faced with a conundrum.

Read More

Motivation and Music: What Makes You Tick?

Motivation and Music: What Makes You Tick?

What would you say right now if I asked you WHY you make music?

Is it to fulfil some deep and confounding creative desire that dwells within? Is it a way of picking up more chicks at parties? Is it a good business opportunity you identified which can make you a quick buck? (if it is in fact the latter, then fantastic – you are one of the lucky ones)

You might be surprised at how many musicians out there don’t actually know why they do it; they just do. Now don’t get me wrong- it is absolutely fine to make music for the love of it and nothing more. Allow me to rephrase my question. I guess what am I really getting at is this:

Read More