What’s the REAL Value of a Facebook Promoted Post?

What’s the REAL Value of a Facebook Promoted Post?

By now I’m sure most of you are well aware of Facebook’s ‘promoted post’ feature which was launched mid 2012, but for anyone scratching their head let me brief you quickly before we jump in any further. For any page with over 400 Likes Facebook has introduced an advertising option allowing you to promote any one of your posts – in order to ‘override’ Edgerank and increase the reach of the post from the average 2-7% of your fans it would typically reach.

While this was a generally well received and useful addition to the Facebook platform, the one thing that promoted posts did highlight to users is the fact that the reach of their posts was being intentionally limited by Facebook – something that was not common knowledge at the time. But I am not looking to spend the entirety of this blog talking about Edgerank, so let’s keep moving and explore promoted posts a little further.

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Gangnam Style: The Social Media Impact of a Viral Video

Gangnam Style: The Social Media Impact of a Viral Video

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

Without further ado, allow me to present…

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