With a zillion funky 3rd party Twitter tools & apps bouncing round on the Net these days, it is way too easy to get distracted. You could lose hours and hours of your life to the endless super-cool (but hardly necessary) reports you can run on your account.
The secret to effectively tracking and reporting on your Twitter progress really boils down to just a few key figures. Learn to understand these measures, and you will be running your campaign like a true Social Media guru in no time.
