The process whereby organisms better adapted to their environment tend to survive and produce more offspring.
When it comes to the science of natural selection, people have always placed a high value on attractiveness. Take the mid-week gig scene. Punters gifted with brawn, charisma and good hair are better adapted (and invariably enjoy far greater pulling power) than those sweaty, stage-diving miscreants with their mouths full of mismatched teeth.
Equally challenging as the local gig scene – and, perhaps, just as unforgiving – is the fierce digital competition for the attention of a Facebook audience. Over 5.3 billion pieces of content are shared on Facebook each week. If this behemoth of information were displayed on a user’s News Feed in real time not only would your monitor mewl for mercy, but your retinas would still be ringing.
To balance information overload with overall usability, Facebook has spawned an algorithm from the primordial soup of its raw data, founded it on Darwinian principles of natural content selection, and christened it Edgerank.