I don’t know about you guys, but my Twitter inbox is like a writhing pool of serpents – hissing furiously and spitting hot venomous claims of conspiracy, and of hilarious pictures of me that have somehow made it into online circulation.
Dear me, it’s exhausting! I’m kind of afraid to even go in there any more.
And yet there are so many musicians among us that continue to conscript this draconically contaminated vehicle as a means of sharing their content;
Ok, so there are no actual “rules” to managing your engagement on Twitter. However, there are a few tricks that will help you stay on top of your communication channels, and help your followers to feel loved.
Direct Messages (DMs): Try to respond to all personal DMs within 24 hours. In the midst of your daily fan-targeting, you are likely to receive automated welcome messages from some users you follow – there is no need to answer each one of these DMs; unless, of course, you feel obliged to.
Staying on top of your online communication channels is a crucial part of maintaining a healthy public image and fanbase. But as your fanbase grows, this aspect of your daily Twittering will naturally become more and more time-consuming; particularly if your followers are genuinely connecting with your music and your message (woohoo!)
Putting a few simple ground rules in place will help you to track your progress/growth, prioritise your daily tasks, and leverage your fan Engagement to help promote your music.
Before we get into this week’s topic, let me clear up one thing – I will not be giving out any free tips on picking out a nice ring, or how to tie the knot with your slack-jawed, committmephobe of a boyfriend/girlfriend. Those kind of tips will cost you! (visit www.JadenMarital.com for more about that)
So, here we go: Social Media & Engagement 101.
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