There is no right or wrong approach when it comes to creating music. But there is such a thing as starving.
As a semi-professional songwriter, producer and musician who shares a rather volatile relationship with creativity and originality, I can hardly even fathom the thought of pre-meditating a style & sound; in other words, creating music that has a clear-cut audience and fits neatly into one of several stylistic pigeon holes created by ‘the man’ – just to be current and ‘marketable’.
After living, breathing and creating music for more than a decade, it feels a bit like I’ve accidentally smeared vegemite down the shirt sleeve of my soul by even discussing this hypothetically.
But on the other hand, I am a business man; an entrepreneur with an empire to build and an eye for opportunity – a disposition that lends itself to forward thinking & planning and careful calculations.
I am now faced with a conundrum.
