Music for your fans, or fans for your music?

Music for your fans, or fans for your music?

There is no right or wrong approach when it comes to creating music. But there is such a thing as starving.

As a semi-professional songwriter, producer and musician who shares a rather volatile relationship with creativity and originality, I can hardly even fathom the thought of pre-meditating a style & sound; in other words, creating music that has a clear-cut audience and fits neatly into one of several stylistic pigeon holes created by ‘the man’ – just to be current and ‘marketable’.

After living, breathing and creating music for more than a decade, it feels a bit like I’ve accidentally smeared vegemite down the shirt sleeve of my soul by even discussing this hypothetically.

But on the other hand, I am a business man; an entrepreneur with an empire to build and an eye for opportunity – a disposition that lends itself to forward thinking & planning and careful calculations.

I am now faced with a conundrum.

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Twitter Stats: Keeping Your Eyes on the Prize

Twitter Stats: Keeping Your Eyes on the Prize

Once you have collected the important pieces of weekly data, as explained in the last post, the final step in your Social Media Marketing strategy will be to decipher what it means – and figure out whether you are on track with your Twitter promo, and whether any adjustments need to be made to your overall strategy.

When conducting your data analysis, I would suggest covering the following areas:

Geographic cross-section of your fanbase- there are many, many benefits to knowing where your followers are located. Here are a few reasons why this knowledge might be useful:

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What is Fan Targeting on Twitter?

What is Fan Targeting on Twitter?

Although it is a name you probably don’t hear much any more (and a site you visit even less), it must still be acknowledged that MySpace was responsible for bringing about one of the most phenomenal changes that the Music Industry has seen in the last decade.

But perhaps more importantly than the revolutionary music sharing platform it represented, was the unprecedented wave of competing Social Media platforms MySpace triggered into existence – Facebook, Twitter, Youtube, Hi-5, Tumblr, Linked-In, and many more.

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