Content: Keeping it Regular

Nic Robertson June 15, 2012 1 Comment

Case Study: Tristan Stefan Edouard Photography

Case Study: How we gained 5000+ targeted Twitter fans, and generated 20,000+ blog hits for Tristan Stefan Edouard in 90 days

This case study will explore the impact that Jaden Social had on Tristan Stefan Edouard’s online presence and traffic from January to April of 2012.

The Objective:

As a relatively new entrant to the Australian photography circuit, Tristan was looking primarily to grow his photography brand and fashion label (Ill Vibes), both Australia-wide and internationally.

Already boasting a solid 2000+ active fans on his Facebook page, Tristan wanted to focus on increasing traffic to his website, as well as building buzz online.

The Strategy:

With a Twitter fanbase of only 260 in early December 2011, we identified a huge potential market for his brand that was not being effectively capitalized on.

Filed Under: Case Studies, News Tagged: Blog Hits, Click Through, Ill Vibes, Online Presence, Photography, Traffic, Tristan Stefan Edouard, Twitter Fans, Worldwide Buzz

Nic Robertson May 30, 2012 Leave a Comment

Case Study: Electric Empire

How to generate 2500+ clicks, double your blog traffic, and pack out 2 shows in 2 weeks – all for $650!

Who is Electric Empire?

Electric Empire is Australia’s hottest soul music act!!

Inspired by the likes of Marvin Gaye, Donny Hathaway and Stevie Wonder, Electric Empire have recently toured with US sensations Aloe Blacc and Mayer Hawthorne, soul legend Beverley Knight, and landed highly coveted slots at the Glastonbury 2011 Festival and the Tokyo Blue Note.

The Objective:

With two headline shows coming up in less than two weeks, Electric Empire needed to sell tickets and generate serious buzz for their upcoming tour of the Prince Bandroom in Melbourne and the Standard in Sydney.

With a limited budget and very minimal time in which to promote these shows, Electric Empire needed some fast and effective online promotion to help them sell enough tickets to ensure their tour was a success.

Filed Under: Blog, Case Studies Tagged: Advertising, blog traffic, Case Study, Click Through, Electric Empire, Facebook, Fanbase, online promo, Pay Per Click, Prince Bandroom, Promotion, The Standard, tour promo, Touring Pack, Twitter, Youtube

Nic Robertson May 5, 2012 Leave a Comment

Twitter Stats: Keeping Your Eyes on the Prize

Once you have collected the important pieces of weekly data, as explained in the last post, the final step in your Social Media Marketing strategy will be to decipher what it means – and figure out whether you are on track with your Twitter promo, and whether any adjustments need to be made to your overall strategy.

When conducting your data analysis, I would suggest covering the following areas:

Geographic cross-section of your fanbase- there are many, many benefits to knowing where your followers are located. Here are a few reasons why this knowledge might be useful:

Filed Under: Analysis and Reporting, Strategy, Tools Tagged: Analysis, Branding, Click Through, Click-Thru, Content, Content Calendar, Creativity, Fan Cross-Section, Fan Targeting, Monitoring, Reporting, Statistics, Strategy, Twitter Promotion

Nic Robertson March 15, 2012 Leave a Comment

Content: Keeping it Regular

After two-way communication, content sharing is now the most popular way to use Social Media. Because of this, content sharing is the most powerful way to build your fanbase, and to promote your music Online.

Consider the amount of great music you have discovered because a friend shared it with you. Now think about the huge potential this form of free promotion has for your music!

If you are wondering whether this can work for you, the answer is YES – absolutely!!