Gangnam Style: The Social Media Impact of a Viral Video

Gangnam Style: The Social Media Impact of a Viral Video

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

Without further ado, allow me to present…

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Case Study: Jaden Social

Case Study: Jaden Social

How we gained 45,000 targeted Twitter followers for our clients in 25 weeks!

Late in 2011 we made the decision to expand our part-time consultation services and begin operating as a fully-fledged Social Media marketing agency. We began building foundation from the ground up, initially taking on just two clients – close personal friends of ours, Electric Empire and Mr Wilson DJ.

By mid-2012, we are now managing Online promotions for more than 15 top artists, and have built a Jaden Social Twitter base of 12,000+ fans.

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Case Study: Electric Empire

Case Study: Electric Empire

How to generate 2500+ clicks, double your blog traffic, and pack out 2 shows in 2 weeks – all for $650!

Electric Empire | Jaden Social

Who is Electric Empire?

Electric Empire is Australia’s hottest soul music act!!

Inspired by the likes of Marvin Gaye, Donny Hathaway and Stevie Wonder, Electric Empire have recently toured with US sensations Aloe Blacc and Mayer Hawthorne, soul legend Beverley Knight, and landed highly coveted slots at the Glastonbury 2011 Festival and the Tokyo Blue Note.

 

The Objective:

With two headline shows coming up in less than two weeks, Electric Empire needed to sell tickets and generate serious buzz for their upcoming tour of the Prince Bandroom in Melbourne and the Standard in Sydney.

With a limited budget and very minimal time in which to promote these shows, Electric Empire needed some fast and effective online promotion to help them sell enough tickets to ensure their tour was a success.

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Case Study: Radio INK

Case Study: Radio INK

How we made 30,278 connections for Radio INK in 30 days at 4 cents/conn.

Sydney’s hottest new electro-pop sensation Radio INK has just come off national support tours with Worldwide pop icons Aqua, and legendary rockers Duran Duran. 

This case study will explore the reach and impact that Jaden Social’s online promotion achieved for Radio INK in March of 2012.

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