Brand Identity | Jaden Social | Social Media Marketing and Management

Effectively Marketing your Music Online

Nic Robertson March 30, 2012 Leave a Comment

Effectively Marketing your Music Online

Dear faithful readers of the Jaden Social blog,

Today’s post is a little different from all the others. Why, I hear you ask?

Well friends, today we are giving you all a FREE take-home gift – a little something to say thank you for reading, sharing, and subscribing to our blog!

Filed Under: Blog Tagged: Adjusting Your Strategy, Brand Identity, Branding, Content, Content Strategy, Download, eBook, Effectively Marketing Your Music Online, eGuide, Engagement, Engaging, Facebook, Fan Engagement, Fans, Finding Your Fans, FlickR, FREE, Free eBook, Free Guide, Google Plus, Jaden Social, Key Resources, Marketing Music on Social Media, Marketing Strategy, Measuring Results, Quality of Fans, Strategy, Tumblr, Twitter, Youtube

Whats The Deal With Branding?

Nic Robertson February 29, 2012 Leave a Comment

Whats The Deal With Branding?

Branding is not just some fancy term “Marketing Consultants” use to justify their huge hourly rates; it is at the core of every successful business, brand and artist.

A successful brand is instantly recognizable by its name, image, sound and product – in Marketing speak this referred to as “Brand Identity”.

Once upon a time, the process of developing this Brand Identity was an expensive and virtually inaccessible one for any artist not associated with a Major Record Label.

Filed Under: Branding Tagged: Brand Consistency, Brand Identity, Branding, Branding My Music, Building My Brand, Creating Brand Identity, How to Brand, Identifying Music Objectives, Marketing, Music Branding, Online Channels, Social Media Brand, Successful Branding, Successful Marketing, What is Branding

Motivation and Music: What Makes You Tick?

Nic Robertson February 15, 2012 2 Comments

Motivation and Music: What Makes You Tick?

What would you say right now if I asked you WHY you make music?

Is it to fulfil some deep and confounding creative desire that dwells within? Is it a way of picking up more chicks at parties? Is it a good business opportunity you identified which can make you a quick buck? (if it is in fact the latter, then fantastic – you are one of the lucky ones)

You might be surprised at how many musicians out there don’t actually know why they do it; they just do. Now don’t get me wrong- it is absolutely fine to make music for the love of it and nothing more. Allow me to rephrase my question. I guess what am I really getting at is this:

Filed Under: Branding Tagged: Brand Identity, Branding, Inspiration, Long Term, Monthly Goals, Motivation, Music Brand, Music Inspiration, Music Marketing, Musical Motivation, Objectives, Short Term

Why You Need a Music Marketing Strategy!

Nic Robertson February 9, 2012 4 Comments

Why You Need a Music Marketing Strategy!

We artists sure are a creative bunch of people!!! While many of our friends and colleagues drag their feet through life, seemingly blindly, we draw inspiration from the never ending kaleidoscope of sights and sounds that seem to dance around us everywhere we go; finding new ways to channel and capture these amazing experiences – perhaps in the form of a lyric, a song, or a picture.

This is one of the most wonderful things about being a creative soul, but unfortunately it can be our downfall as well. While we are thoroughly engrossed, stirring this bubbling pot of imagination, it can be all-too-easy to lose sight of the bigger picture.

Filed Under: Strategy Tagged: Brand Identity, Building, Content, Creating, Engage, Fan Engagement, Interact, Making, Marketing Strategy, Music Motives, Music Objectives, Music Promotion, Music Strategy, Promo Techniques, Promotion Strategy, Social Media Marketing, Social Media Strategy, Strategy, Strategy Adjustment, Target Audience, Tracking Results