Once you have collected the important pieces of weekly data, as explained in the last post, the final step in your Social Media Marketing strategy will be to decipher what it means – and figure out whether you are on track with your Twitter promo, and whether any adjustments need to be made to your overall strategy.
When conducting your data analysis, I would suggest covering the following areas:
Geographic cross-section of your fanbase- there are many, many benefits to knowing where your followers are located. Here are a few reasons why this knowledge might be useful:
