Using Facebook To Research Your Target Audience

Using Facebook To Research Your Target Audience

Part Two (read part one here)

So, in case you need a refresher, the pertinent questions being carried over from part one were:

1. What information does Facebook have that can help me to investigate my potential audience in different cities/countries, and

2. How can I find it?

Now as I mentioned earlier, most of my songs would have undoubtedly been #1 hits all around the world (if I hadn’t stupidly lost Jason Mraz’s mobile number…). On this premise, it should be a fairly safe assumption that fans of Jason Mraz will be pretty big into my stuff as well.

To get the information I am after, I will need to get into the Ads section of Facebook. I can do this by navigating to http://www.facebook.com/ads and setting up an account. Note that while you manage ads through your personal Facebook account, you will need to have a “Page” set up for your music before you can get access.

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Using Facebook To Research Your Target Audience

Using Facebook To Research Your Target Audience

Part One

Have you ever used Facebook ads to promote your music?

Before you answer that, I need to warn you that today’s blog post will not be a lesson in creating and optimizing Facebook ads; although I hope to take a little detour from the Twitter talk a little and get into some of that fun stuff in the coming weeks.

What I actually want to talk to you about is how you can use the Facebook advertising platform to get to know your target audience. And the best part – it won’t cost you a cent!!

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Case Study: Electric Empire

Case Study: Electric Empire

How to generate 2500+ clicks, double your blog traffic, and pack out 2 shows in 2 weeks – all for $650!

Electric Empire | Jaden Social

Who is Electric Empire?

Electric Empire is Australia’s hottest soul music act!!

Inspired by the likes of Marvin Gaye, Donny Hathaway and Stevie Wonder, Electric Empire have recently toured with US sensations Aloe Blacc and Mayer Hawthorne, soul legend Beverley Knight, and landed highly coveted slots at the Glastonbury 2011 Festival and the Tokyo Blue Note.

 

The Objective:

With two headline shows coming up in less than two weeks, Electric Empire needed to sell tickets and generate serious buzz for their upcoming tour of the Prince Bandroom in Melbourne and the Standard in Sydney.

With a limited budget and very minimal time in which to promote these shows, Electric Empire needed some fast and effective online promotion to help them sell enough tickets to ensure their tour was a success.

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Resources: Making the Most of What You’ve Got

Resources: Making the Most of What You’ve Got

No matter where you live and what kind of music you make, the bottom line is this: marketing yourself requires resources!

For the majority of young artists trying to break into the music industry today, resources are generally quite limited – money supplies are low, and free time is scarce (these two factors are often heavily dictated by how long your parents are willing to tolerate your mooching ways).

For this reason, effectively assessing and managing your resources is one of the absolute keys to staying afloat in the short-term, and achieving financial stability and success in the long-term.

There are several key resources you should consider before jumping into any type of online self-promotion:

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