Jaden Social | We connect you to your audience

Nic Robertson January 8, 2013 3 Comments

The BEST Tools & Apps for Online Music Marketing in 2012

2012 was a landmark year for us at Jaden Social and we have thoroughly enjoyed every second of it. We have begun the realisation of our dream to work with musicians day in day out, and built a foundation of experience and expertise that ensures the best results and ROI for our clients.

It is no secret that the online software and apps we use on a daily basis play a critical role in what we do, and we get asked about our tools of the trade by aspiring musicians and marketers on a daily basis.

So as a thank you for supporting our agency and tuning in to our blog throughout the year, we would like to share a little insight into our favourite tools and apps for music marketing.

And thanks to our fantastic partners we even have some great deals for you! Now we figure who better to tell you about each app than the guys who actually built them, so without further ado here were our favourite tools and apps for music marketing in 2012.

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Filed Under: Blog, News, Tools Tagged: Big Woolly, MailChimp, Manage Flitter, Pozible, Sellfy, Sprout Social, StoryAMP, Top Tools

Nic Robertson December 18, 2012 5 Comments

Gangnam Style: The Social Media Impact of a Viral Video

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

Without further ado, allow me to present…

Filed Under: Blog, Case Studies, Content, Engagement, News Tagged: Case Study, Facebook, Gangnam Style, Infographic, Jaden Social, Psy, Twitter, Viral video, Youtube

Nic Robertson December 6, 2012 Leave a Comment

Creating the Perfect Fan by Knowing WHY you Create

What can we learn from customer service as musicians and creatives? How to create the perfect Fans. The best brands whether they are retailers, airlines or hotels are the best brands because they create Promoters.

What is a Promoter?

In business, a customer who recommends your product or service to a friend or family member is a Promoter of that business.

In music, your customer, your Promoters, are your Fans who recommend your music, the experiences you provide, to a friend or family member. They risk their reputation recommending you to others. They have faith in everything you do. They will go out of the way, spend a premium, to get their hands on what you create.

How do you create Fans?

Filed Under: Blog, Branding, Fan Targeting, Strategy Tagged: Creative Inspiration, Fred Reicheld, Perfect Fan, Promoters, Promotion, Udhara De Silva

Nic Robertson November 21, 2012 1 Comment

Music for your fans, or fans for your music?

There is no right or wrong approach when it comes to creating music. But there is such a thing as starving.

As a semi-professional songwriter, producer and musician who shares a rather volatile relationship with creativity and originality, I can hardly even fathom the thought of pre-meditating a style & sound; in other words, creating music that has a clear-cut audience and fits neatly into one of several stylistic pigeon holes created by ‘the man’ – just to be current and ‘marketable’.

After living, breathing and creating music for more than a decade, it feels a bit like I’ve accidentally smeared vegemite down the shirt sleeve of my soul by even discussing this hypothetically.

But on the other hand, I am a business man; an entrepreneur with an empire to build and an eye for opportunity – a disposition that lends itself to forward thinking & planning and careful calculations.

I am now faced with a conundrum.

Filed Under: Blog, Strategy Tagged: Creativity, Entrepreneur, Fans, Jaden Music, Motivation, Music