Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

It’s not easy landing a record deal.

It’s labour-intensive, time-consuming and the results of your efforts are either hard-won or entirely fruitless.

Most record deals made with major labels or big indies are achieved because a band has established itself as a demonstrated and marketable brand.

The only real obstacle to your success, then, is convincing a label of your true value.

 

How to make the A&Rs pursue you

Start by inverting the way you regard the music industry.

First and foremost the industry is a business.  A little-known fact is that getting signed to a label is less about the luck-of-the-draw and more about what active steps you’re taking to minimise the way you’re perceived as a potential financial risk.

Establish yourself as an investment with the capacity to yield high returns and you will quickly experience a marked shift in the way labels see you.

Read More

6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

Social media is a bit like high school. To successfully market your music you need to apply many of the same strategies used by the popular kids

Like making new friends, effective promotion on Instagram isn’t just about selling your music …

It’s about selling yourself.

Read More
Survival of the Fittest Content: Why Pretty Posts Attract More Attention on Facebook

Survival of the Fittest Content: Why Pretty Posts Attract More Attention on Facebook

nat·u·ral se·lec·tion
The process whereby organisms better adapted to their environment tend to survive and produce more offspring.

 
When it comes to the science of natural selection, people have always placed a high value on attractiveness.  Take the mid-week gig scene. Punters gifted with brawn, charisma and good hair are better adapted (and invariably enjoy far greater pulling power) than those sweaty, stage-diving miscreants with their mouths full of mismatched teeth.

Equally challenging as the local gig scene – and, perhaps, just as unforgiving – is the fierce digital competition for the attention of a Facebook audience.  Over 5.3 billion pieces of content are shared on Facebook each week. If this behemoth of information were displayed on a user’s News Feed in real time not only would your monitor mewl for mercy, but your retinas would still be ringing.

To balance information overload with overall usability, Facebook has spawned an algorithm from the primordial soup of its raw data, founded it on Darwinian principles of natural content selection, and christened it Edgerank.
 
Read More

5 Reasons You Need Digital PR For Your Next Music Release

5 Reasons You Need Digital PR For Your Next Music Release

It’s no secret that the music industry has changed. With the emergence of social media and the distribution of music evolving through the years from vinyl, to cassette tapes, CDs, mp3s and now online streaming, artists now have the power to get their music out there and potentially heard by people all over the world. This is fantastic news for indie artists, but also means that there is more music out there and more artists competing to stand out and reach an audience.

When looking for ways to connect to your audience online, Digital PR is an often overlooked but extremely effective way to build exposure for your music and build your fanbase.

Here are 5 reasons you need Digital PR for your next music release:

Read More