It’s not easy landing a record deal.
It’s labour-intensive, time-consuming and the results of your efforts are either hard-won or entirely fruitless.
Most record deals made with major labels or big indies are achieved because a band has established itself as a demonstrated and marketable brand.
The only real obstacle to your success, then, is convincing a label of your true value.
How to make the A&Rs pursue you
Start by inverting the way you regard the music industry.
First and foremost the industry is a business. A little-known fact is that getting signed to a label is less about the luck-of-the-draw and more about what active steps you’re taking to minimise the way you’re perceived as a potential financial risk.
Establish yourself as an investment with the capacity to yield high returns and you will quickly experience a marked shift in the way labels see you.