Jaden Social | We connect you to your audience

Nic Robertson March 3, 2013 5 Comments

What’s the REAL Value of a Facebook Promoted Post?

By now I’m sure most of you are well aware of Facebook’s ‘promoted post’ feature which was launched mid 2012, but for anyone scratching their head let me brief you quickly before we jump in any further. For any page with over 400 Likes Facebook has introduced an advertising option allowing you to promote any one of your posts – in order to ‘override’ Edgerank and increase the reach of the post from the average 2-7% of your fans it would typically reach.

While this was a generally well received and useful addition to the Facebook platform, the one thing that promoted posts did highlight to users is the fact that the reach of their posts was being intentionally limited by Facebook – something that was not common knowledge at the time. But I am not looking to spend the entirety of this blog talking about Edgerank, so let’s keep moving and explore promoted posts a little further.

Filed Under: Blog, News Tagged: Edgerank, Facebook, Gangnam Style, Likes, Promoted Post

Nic Robertson February 9, 2013 2 Comments

Why Twitter Should Thank Us

Over the past year and a half, the team and I have built a unique system of promotion for our artists which we call the Twitter Promo Pack. It has already proven highly popular with our clients, and we think it is a fantastic (and affordable) service which can benefit all musos.

But not everyone agrees.

I would like to take the next few minutes to explain what we do, why we do it, and why Twitter should thank us for it. So here goes.

Filed Under: Blog, Fan Targeting Tagged: Facebook, Fan Targeting, Twitter

Nic Robertson January 25, 2013 Leave a Comment

Baby Animals – A Jaden Social Case Study

The Baby Animals is one of the most successful bands in the history of Australian rock music. After two hugely successful releases and big international tours in the early to mid 90′s, the band ran into record label problems and officially disbanded. Now lead singer and lead guitarist Suze DeMarchi & Dave Leslie have revived the name and are preparing to re-launch the band with their third studio release and nation-wide tour in 2013.

In mid-2012 we were first engaged by the band and their management (Billy Blue Music) to spearhead the Digital strategy and promotion for the Baby Animals comeback; a privilege and an opportunity the Jaden team were all ecstatic about. This case study will now take an in-depth look at the preliminary 3 month integrated campaign that we built for the Baby Animals – all the way from inception through to execution.

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Filed Under: Blog, Case Studies, News

Daniel Posavac January 16, 2013 7 Comments

Don’t write Myspace off just yet!

Are we about to witness one of the great comebacks of the Social Media age?

I have had a love/hate relationship with MySpace ever since I was introduced to the world’s first global Social network in late 2005. As a young hustling musician, MySpace was the perfect place to promote my band’s music (while also meeting girls at the same time).

Now I’m not going to write about the history of MySpace because Wiki and millions of others have already done great job. But it bears mention that the origins of what is now Jaden Social started on MySpace in early 2006, while the four of us were discovering the intricacies of online marketing and building a fanbase on MySpace.