Our Team

Meet our rockstar team

A diverse mix of multi-skilled digital specialists, each of whom relishes a challenge, and are learning as fast as digital is evolving.

Jake Challenor
Chief Executive Officer

Jake has clocked almost 15 years working in media, marketing, and entertainment. In that time, he’s collaborated on projects with many of Australia’s most notable brands; Universal Music, Austereo, Yahoo!, Foxtel, Sony Music and Telstra. Jake leads the Jaden Social team and is also the contributing technology editor for The Music Network and Publisher & Editor of Radio Today, Australia and New Zealand's leading source for radio and record industry news, analysis and jobs.

Joel Cangy
Co-Founder & Creative Director

Joel is Jaden Social's resident clown and creative mastermind. He's also our go-to man for big ideas and, on Fridays, burgers, and beers. He co-founded Jaden Social in 2012 with best mates Daniel and Nic, after a failed attempt at becoming rock stars; suitably switching hats by putting his more skilled digital marketing chops to work for some of Australia's most beloved bands. He's now courted by major labels, influencers, and brands to inject his infectious creative spirit into their digital marketing.

Liam Cooper
General Manager

If you’re wondering why Liam looks so familiar, you’re probably among the 8 or so million folks who caught his elaborate marriage proposal on YouTube. Joining the Jaden Social team in 2014, Liam oversees Jaden Social’s entire roster of clients – leading the account management team and developing innovative social strategies which create ripples in the digital space. Outside of the office, you’ll likely find Liam behind a piano busting out a few tunes for the amusement of Sydney-siders, or sinking his teeth into a juicy Portuguese chicken burger.

Emir Ruzdic
Technical Director

There are only two things in the world that excite Emir more than solving problems – strawberry milkshakes and sailing. Thanks to his tireless dedication to the pursuit of reason, Emir has notched up a lifetime of experience working in many industries and across all areas of IT – from security and enterprise IT to apps and development, systems administration and engineering. Emir's technical finesse and logical approach in every situation help power the Jaden Social team to dizzying heights of quality and efficiency every day.

Daniel Posavac
Co-Founder & Partner

Daniel has over a decade of digital brand experience, with strengths ranging from digital strategy to campaign development and execution. Originally from Australia, Daniel has had success working with all types of brands, both internationally and across Asia. Now settling in Singapore to our regional sister agency Bonsey Jaden, Daniel has headed up projects with such brands as; DBS Bank, AGD Bank, Great Eastern, Fox Sports, Globecast and Unilever.

Nic Robertson
Co-Founder & Partner

Hailing from Sydney, Australia, Nic has spent the last ten years developing his digital acumen in both a brand and agency setting, exercising his strategic and creative muscles while heading up regional digital campaigns. Serial entrepreneur, Nic has built and managed agencies back home and across Asia, now settling in Singapore to work alongside Daniel in our sister agency, Bonsey Jaden. Nic’s digital experience has seen him lead projects for brands such as Great Eastern, Fitness First, Kimberley Clark, Epson and Asia’s Got Talent.

Caitlin Welsh
TMN - Managing Editor

Caitlin is a writer, editor and recovering music retail worker. As well as contributing to TMN as early as 2010, she was a former staff writer at The Brag, worked as a digital and print editor at CHOICE, and has written for The Sydney Morning Herald, The Guardian, Junkee, Mess+Noise, and loads of others. She once had to explain the TV show Popstars to Beck, and is currently working on dialling down the intensity when she's at pub trivia.

Raul Gonzales
New Business Manager

Raul has spent his time working in music, entertainment and hospitality having opened up successful music venues, bars and restaurants. His love of creating concepts, pitching ideas to brands and linking them to music artists has seen him work with clients like Nana Judy, Sol, Coors and more. You can catch Raul serving drinks and shooting hoops down in Bondi on the weekends.

Troy Jones
New Business Manager

Troy builds brands. With a killer track record for clients and his own projects, he is a best-selling author, an award-winning filmmaker, in the US Dads hall of fame, and founder of 2 successful not-for-profits and a careers website. He’ll also tell you that the best thing about him is his humility. He brings years of experience in B2B and B2C sales strategies, using innovative storytelling, strategic partnerships, social media and digital advertising to take brands and businesses to spectacular new heights.

Sam Korotkov
Strategy Director

Sam 'Airbnb-Superhost’ Korotkov joins Jaden Social after more than a decade in management and marketing for music and events. His daily playlists vary from Run The Jewlels to Moderat and Gil Scott Heron #eclectic. Sam is a self-confessed Japanophile and travelled to 16 countries last year. His happy place? Anywhere there's vino and cheese.

Brian Lawlor
Senior Digital Account Manager

Originally from Ireland, Brian has called Sydney home for the last 8 years. His love of puns, music and Netflix is matched only by his love of social media and a good ad campaign. Brian worked within the music industry prior to joining the Jaden Social team.

Amy Copeland
Senior Digital Account Manager

Amy lives and breathes music, stumbling into the world of social media 7 years ago and never looking back. She joins the JS team following social media roles at Sony Music, Warner Music, The X Factor and 2Day FM, all while juggling a Wollongong based non-for-profit theatre company, So Popera Productions. Amy loves coffee, her cat George and is on a mission to marry Jimmy Fallon.

Elise Ferrari
Online Editor

After a detour into copywriting and television, Elise found her home at Jaden Social in 2016. Whenever she’s not working hard (and laughing even harder), you can find Elise passionately cheering at a Wanderers game.

Daniel Respall
TMN - Charts Manager

Dan is resident charts nerd. When he's not compiling the latest official airplay charts for the Australian music industry, he spends his time meticulously searching the internet for one of two things: 1) Really eclectic music 2) Exotic hot sauce.

Steven Choi
Content & Community Manager

If you don't see Steven at your local Asian grocer stocking up on childhood snacks, or calculating his next educated NRL SuperCoach transfer, he's probably working tirelessly around the clock on everything social media from creating new content to managing online communities.

Peter Tuskan
TMN - Staff Writer

A self-confessed fantasy football and FIFA addict, Pete lives and breathes music and sport. Completing a degree in journalism followed by a music degree, he’s always trying to fuse his two favourite things, music and sport, into one conversation. When he’s not breaking the latest music and radio news, you can find him is his natural habitat behind the drum kit.

Shannon McDonnell
Content & Community Manager

Joining the team in 2017, Shannon is a self-confessed acai bowl connoisseur who lives for overpriced coffee and the perfect Instagram theme. With an impressive encyclopedia of Broadway facts up her sleeve, Shannon hopes to somehow combine her love of compiling Spotify playlists with her passion for all things social media.

Mark Diaz
Snr Digital Designer

When he’s not busy photoshopping unicorns or advocating rights against Comic Sans, Mark is visually communicating fresh ideas whilst staying hip with the design world.

Adriana Music
Digital Editor

Hired on the basis of her brilliant surname, Adriana (aka mum) enjoys force-feeding anyone in a one meter radius around her. When she’s not blasting 80s Yugoslavian rock, you’ll either find her working on her life-goal to be fluent in 7 languages or refining her Facebook stalking skills.

Aidan Lythgo
Digital Designer

After spending nine years in Asia, Aidan’s returned back to his roots. Constantly exploring new design ideas, with a hunger for knowledge. You either find him with headphones in listening to music or with a pen and paper drawing his favourite: dinosaurs.

Will Marshall
Content & Community Manager

When Will’s not swimming at Bronte beach or trying to find new places to eat Ramen, he’s finishing off a degree in design. Will is fascinated by all things design and hopes to bring his broad creative skillset to create more ground breaking content for his clients.

Shaina Driessen
Social Media Assistant

Shaina is currently studying a Bachelor of Event Management but has found her true passion in social media marketing. In the future she wants to combine her loves of entertainment, events and marketing from her own private island - but in the meantime, she is happy sticking to her current obsessions; margaritas, movies, makeup and ’(e)mojis.

Alex Novich
Social Media Assistant

Coming all the way from Tashkent, Uzbekistan, Alex immediately secured himself a position as our official office DJ from day dot. Alex carries an endless amount of bright creativity that is reflected throughout his endless supply content ideas.

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