Our Team

Meet our rockstar team

A diverse mix of multi-skilled digital specialists, each of whom relishes a challenge, and are learning as fast as digital is evolving.

Jake Challenor
Chief Executive Officer

Jake has clocked almost 15 years working in media, marketing, and entertainment. In that time, he’s collaborated on projects with many of Australia’s most notable brands; Universal Music, Austereo, Yahoo!, Foxtel, Sony Music and Telstra. Jake leads the Jaden Social team and is also the contributing technology editor for The Music Network and Publisher & Editor of Radio Today, Australia and New Zealand's leading source for radio and record industry news, analysis and jobs.

Joel Cangy
Co-Founder & Creative Director

Joel is Jaden Social's resident clown and creative mastermind. He's also our go-to man for big ideas and, on Fridays, burgers, and beers. He co-founded Jaden Social in 2012 with best mates Daniel and Nic, after a failed attempt at becoming rock stars; suitably switching hats by putting his more skilled digital marketing chops to work for some of Australia's most beloved bands. He's now courted by major labels, influencers, and brands to inject his infectious creative spirit into their digital marketing.

Liam Cooper
General Manager

If you’re wondering why Liam looks so familiar, you’re probably among the 8 or so million folks who caught his elaborate marriage proposal on YouTube. Joining the Jaden Social team in 2014, Liam oversees Jaden Social’s entire roster of clients – leading the account management team and developing innovative social strategies which create ripples in the digital space. Outside of the office, you’ll likely find Liam behind a piano busting out a few tunes for the amusement of Sydney-siders, or sinking his teeth into a juicy Portuguese chicken burger.

Emir Ruzdic
Technical Director

There are only two things in the world that excite Emir more than solving problems – strawberry milkshakes and sailing. Thanks to his tireless dedication to the pursuit of reason, Emir has notched up a lifetime of experience working in many industries and across all areas of IT – from security and enterprise IT to apps and development, systems administration and engineering. Emir's technical finesse and logical approach in every situation help power the Jaden Social team to dizzying heights of quality and efficiency every day.

Daniel Posavac
Co-Founder & Partner

Daniel has over a decade of digital brand experience, with strengths ranging from digital strategy to campaign development and execution. Originally from Australia, Daniel has had success working with all types of brands, both internationally and across Asia. Now settling in Singapore to our regional sister agency Bonsey Jaden, Daniel has headed up projects with such brands as; DBS Bank, AGD Bank, Great Eastern, Fox Sports, Globecast and Unilever.

Nic Robertson
Co-Founder & Partner

Hailing from Sydney, Australia, Nic has spent the last ten years developing his digital acumen in both a brand and agency setting, exercising his strategic and creative muscles while heading up regional digital campaigns. Serial entrepreneur, Nic has built and managed agencies back home and across Asia, now settling in Singapore to work alongside Daniel in our sister agency, Bonsey Jaden. Nic’s digital experience has seen him lead projects for brands such as Great Eastern, Fitness First, Kimberley Clark, Epson and Asia’s Got Talent.

Alli Hodge
Head of Label & Artist Marketing

Alli’s love affair with music and colourful hair started at age 5 at a Cyndi Lauper concert. This was the catalyst and creative inspiration that has driven her career in music and entertainment marketing. 30 years later, just like Cyndi, and most girls, she still just wants to have fun.

Raul Gonzales
New Business Manager

Raul has spent his time working in music, entertainment and hospitality having opened up successful music venues, bars and restaurants. His love of creating concepts, pitching ideas to brands and linking them to music artists has seen him work with clients like Nana Judy, Sol, Coors and more. You can catch Raul serving drinks and shooting hoops down in Bondi on the weekends.

Brian Lawlor
Account Manager

Originally from Ireland, Brian has called Sydney home for the last 8 years. His love of puns, music and Netflix is matched only by his love of social media and a good ad campaign. Brian worked within the music industry prior to joining the Jaden Social team.

Amy Copeland
Account Manager

Amy lives and breathes music, stumbling into the world of social media 7 years ago and never looking back. She joins the JS team following social media roles at Sony Music, Warner Music, The X Factor and 2Day FM, all while juggling a Wollongong based non-for-profit theatre company, So Popera Productions. Amy loves coffee, her cat George and is on a mission to marry Jimmy Fallon.

Elise Ferrari
Social Media Editor

After a detour into copywriting and television, Elise found her home at Jaden Social in 2016. Whenever she’s not working hard (and laughing even harder), you can find Elise passionately cheering at a Wanderers game.

Will Robinson
Content & Community Manager

Hailing from Sydney’s inner-west, Will found his feet in the digital space after completing a Bachelors degree in Entertainment Management. When he’s not creating engaging content and building online communities he enjoys playing guitar in his band, and a friendly kick of the football.

Steven Choi
Content & Community Manager

If you don't see Steven at your local Asian grocer stocking up on childhood snacks, or calculating his next educated NRL SuperCoach transfer, he's probably working tirelessly around the clock on everything social media from creating new content to managing online communities.

Oliver Hall
Digital Campaign Manager

At Jaden Social, Oliver has truly found his niche, marrying his love of marketing, technology and music. A strong proponent of Sydney’s music scene, Oliver’s library boasts a wide range of genres - though his passion is dance music. When he isn’t quoting The Simpsons, or trawling op shops for vintage goods, you’ll find him cutting shapes on the dance floor.

Mark Diaz
Snr Digital Designer

When he’s not busy photoshopping unicorns or advocating rights against Comic Sans, Mark is visually communicating fresh ideas whilst staying hip with the design world.

Karen Tam
Digital Designer

With her foot in the industry, a DSLR around her neck and her phone in her hand (playing Pokemon Go), Karen is an advocator for creativity and has a constant thirst for knowledge.

Alex Novich
Social Media Assistant

Coming all the way from Tashkent, Uzbekistan, Alex immediately secured himself a position as our official office DJ from day dot. Alex carries an endless amount of bright creativity that is reflected throughout his endless supply content ideas.

You have seen who we are, so it's time we see you.