Plus which celebrity has the latest weird (music-related) baby name?
Facebook’s vice president of partnerships Dan Rose sat down with CNBC’s Julia Boorstin to discuss updates to the platform. Right off the bat, Boorstin quizzes Rose on Facebook’s video strategy, which he says is “really coming into focus now in three ways” – the volume and evolution of video content appearing in newsfeed, the monetisation for video, and the concept of the video-only content tab. “Historically, we’ve been a distribution channel,” he stated. “There is a way to make money, but we haven’t yet had an advertising product for video partners where they can monetise their content.”
Watch the full interview from Code Media here.
Sometimes, the internet delivers the laughs just when we need it the most. Enter Meryl Streep, who is the focus of meme creators this week, which sees a photo of Streep cheering on Debbie Reynolds at the 2015 SAG Awards matched with song lyrics that you have not-so-elegantly sung at the top of your lungs.
See more examples of the hilarious tweets here.
Starting today, you’ll have the option to save your Instagram live video to your phone at the end of a broadcast. While live videos will continue to disappear from the app when you’re done, this update gives you the flexibility to hold onto your video and re-watch – or re-post – it later.
Read the official blog post from Instagram here.
TechCrunch has compiled an in-depth look at Spotify’s position in the market, given that many deals with record labels are currently under review. Journalist Josh Constine highlights that over the past few years, Spotify has been pushing five different paths to putting pressure on the labels to cut it a better royalties deal.
Read the rest of the lengthy article here.
YouTube is looking to clear up some of the metrics mess for advertisers by focusing its attention on three data points – unique reach, watch time and audibility. “These are the core things marketers really need to focus on,” stated global managing director for YouTube and video solutions Debbie Weinstein. The new metrics in the YouTube reporting had been available to brands that use third parties and other measurement techniques, but now they come standard in the analytics dashboard.
Read more about this story here.
- Full video: Facebook Partnerships VP Dan Rose at Code Media [via Recode]
- Turner’s Super Deluxe is rolling out a Facebook show, becomes one of the first to contain commercial breaks [via Digiday]
- Meryl Streep shouting is Twitter’s hilarious new meme [via USA Today]
- Yogi Adityanath has 87k new followers on Twitter in less than two days [via Hindustan Times]
- Save Your Live Video to Your Phone [via Instagram Blog]
- #SimplySocialAwards: Best Instagram Strategy [via Instagram Blog]
- YouTube responds to blocking LGBTQ+ users’ videos in ‘restricted mode’ [via NME]
- YouTube Clears Up Metrics Mess by Focusing on These Three Stats [via AdAge]
- Drake’s More Life has already broken two Spotify records [via The Verge]
- How Spotify is finally gaining leverage over record labels [via TechCrunch]
- How Spotify Is Using Big Data to Try to Reward Both Superfans and Musicians [via Paste Magazine]
- Splendour & Falls Fight For Festival Site As Police Raise Safety Concerns [via TheMusic.com.au]
- What Snapchat learned from Google [via The Next Web]
- Google Maps lets you record your parking location, time left at the meter [via TechCrunch]
- Nikon wants you to “write” a love letter to New York City – with your camera [via Digital Trends]
- ZapBuy is making it alarmingly easy for you to buy products from ads [via Digital Trends]
- TRENDING: #HarmonyDay, #WestCoastEagles, #Centrelink
JADEN JAM: Of all the weird baby names in the world, this is one we might be able to get behind – a Backstreet Boy just named his new daughter Lyric.