Plus why Twitter is a marathon, not a sprint.
Facebook is challenging a gag order from a U.S. court that is preventing the company from talking about three government search warrants that it said pose a threat to freedom of speech. Facebook said it wants to notify three users about the search warrants seeking their communications and information, and also give those users an opportunity to object to the warrants – however the precise nature of the government’s investigation is not known.
Read more about this story here.
In an opinion piece for Adweek, one digital agency executive has suggested that Twitter stopped being a 140-character-only platform long ago, and instead has turned into a marathon for brands, with plenty of opportunities. “Many brands haven’t cracked the Twitter code yet, but much of the reason lies in their off-the-cuff strategies for it,” vice president of partnerships at digital agency Possible Justin Marshall explained in his article. But Marshall goes on to argue that Twitter offers the best opportunity for brands in social media today. “People come to the platform in discovery mode, looking to learn what’s happening in the world. Once there, they’re open and receptive to everyone, including brands.”
Read his data-packed opinion piece in full here.
A small study conducted by Notre Dame University researcher Carmen Papaluca has found that anxiety caused by social media in not isolated to high school students, but it also impacts those attending university. More than 50 university students aged between 18 and 25 were presented with a range of fitness, beauty, nutrition, health, travel and work images, and found that reactions differed depending on age. “Instagram has a responsibility to minimise any potential harm incurred by its users – this involves banning particular hashtags like #thinspiration and providing links to seek help if individuals are experiencing any form of mental health issues,” Papaluca stated.
Read more about her study here.
The volume of subscription streams on the likes of Spotify and Apple Music jumped by more than 69% in the US during the first half of this year to 141.3 billion – dramatically outperforming the number of online music video streams in the same period. According to trusted market monitor BuzzAngle, US-based music streams on online video services such as YouTube grew by just 6.1% to 101.5 billion in H1 2017, some 39.8 billion behind the total play count of on-demand subscription audio platforms.
Read more about the streaming stats here.
- Facebook Is Fighting a U.S. Gag Order That It Says Chills Free Speech [via Fortune]
- Has Facebook lost its hook? [via AFR]
- For Brands, Twitter Is a Marathon, Not a Sprint [via Adweek]
- Why celebrities leave Twitter [via Mashable]
- Instagram should let users save and share their photo preferences [via TechCrunch]
- Instagram triggers anxiety for many, says Notre Dame researcher [via Community Newspaper Group]
- Ticketmaster to kill long lines by checking event attendees in with smartphone audio data [via The Verge]
- 2 Years of Beats 1: Zane Lowe, Ebro Darden & Julie Adenuga Tell All [via Highsnobiety]
- Behind Paul McCartney’s long and winding road to get his songs back [via The Music Network]
- Glastonbury Festival accused of exploiting European workers on zero hours contracts [via FACT Magazine]
- Tidal glitch prevents new customers from accessing Jay-Z’s ‘4:44’ [via Digital Trends]
- Snoop Dogg Admits To Pirating Jay-Z’s 4:44 Because He Doesn’t Subscribe To TIDAL [via Hypebot]
- YouTube loses ground on US subscription music streaming in first six months of 2017 [via Music Business Worldwide]
- “Events are as much about social sharing”: Sydney events tech company acquires Snapchat printing service [via Mumbrella]
- The ultimate, 3500-word, plain English guide to blockchain [via The Next Web]
- UK broadcaster BBC invests $44 million to compete with Facebook, Netflix and Amazon [via CNBC]
- Hendrick’s Gin awakens consumers in recently launched immersive live experience [via Campaign Brief]
- ‘Agencies are failing to solve actual business problems?’ No kidding! [via Mumbrella]
- #addicted – Four signs you might be a social media junkie [via Sensis]
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JADEN JAM: After a ten-year break, the World Championship Office Chair Race was back last week, and more hilarious than ever!