Plus why the next “Serial” might be a podcast from Tinder or Spotify.
Lots of news coming out of Facebook’s F8 conference today (including the announcement of updates to Facebook’s analytics including automated insights and custom dashboards), but most notably is the suggestion that Facebook is going to bake in Spotify – and Apple Music “very soon” – directly into Messenger as part of the extensions library on offer. “Music on Messenger is going to be a good thing this year,” said Facebook’s David Marcus stated at the event.
Read more about this story here.
In-stream video ads have just launched on Twitter, allowing brands to align with videos content (such as highlights, clips and livestreams) from Amplify partners including top TV networks, major sports leagues, major publishing houses and magazines and professional news outlets. “In recent experiments, we’ve been automatically promoting videos with high engagement from select publishers,” Twitter’s senior product manager for revenue Mo Al Adham explained. “Not only does this drive more views for the publisher, it also allows advertisers to get their message in front of a larger target audience.”
Read more about the success of in-stream video ads on Twitter here.
With the recent news of Instagram Stories active users reaching 200 million, many experts believed this indicated victory over Snapchat. But one journalist has come out to say that this may not be the case – at least not yet anyway. Medium’s Taylor Lorenz points out that firstly, Instagram Stories is not its own app (but rather a feature bolted onto a pre-existing app that has already amassed more than 400M daily active users) and secondly, Facebook lowered the threshold – and in turn the definition – of what it takes to be a “daily active user”.
Read her excellent evaluation of the two platforms here.
Spotify has taking the beta label off its data dashboard called Fan Insights, rebranded it as “Spotify for Artists”, and released it to the world, making it accessible to all artists and management teams. The analytics offers data on an artist’s music and their fans including demographic details like age, gender and location, as well as shows which Spotify features fans are using to discover and play an artist’s songs.
Read more about this story here.
Snapchat is adding a new way to use its app that brings its popular filters beyond faces. The new ‘World Lenses’ add augmented reality elements to any scene you can capture with your camera, placing 3D objects such as clouds, rainbows and dog faces on objects as you walk around with your smartphone’s camera.
See the World Lenses in action here.
- Facebook’s Messenger Platform 2.0 will be your one-stop-shop for work, play and social [via The Next Web]
- Facebook is baking in Spotify and Apple Music right into Messenger [via The Next Web]
- Facebook analytics gets smarter with Automated Insights and Custom Dashboards [via TechCrunch]
- Facebook Testing Colour Coordinated Link Previews to Make Articles Stand Out [via Social Media Today]
- Facebook Spaces: A New Way To Connect With Friends In VR [via FB Newsroom]
- In-Stream Video Ads Just Launched on Twitter [via Adweek]
- Twitter could learn from this subreddit about adults who don’t understand social media [via The Verge]
- Lots of people are saying that Instagram just officially ‘killed Snapchat’ Here’s why they’re wrong [via Medium]
- Food that looks good enough to… Instagram [via The Guardian]
- Spotify’s artist dashboard exits beta, offering streaming insights, profile management & more [via TechCrunch]
- Pandora expands availability of premium streaming service to everyone [via Digital Trends]
- We Asked 10 Artists What They’d Change About The Australian Music Industry [via Junkee]
- Lorde locked and loaded for Nova’s Red Room [via Radio Today]
- EXCLUSIVE: Nick Findlay steps up as Music Director at triple j [via The Industry Observer]
- The next “Serial” might be a podcast from Tinder or Spotify [via Fast Company]
- Snapchat introduces World Lenses – live filters for just about anything [via TechCrunch]
- Tumblr launches a video chat app for watching YouTube with friends [via The Verge]
- MLB players are launching a new social network just for their fans [via TechCrunch]
- Ads followed by offensive content don’t affect brand sentiment, local study suggests [via Mumbrella]
- TRENDING: #Leicester,
JADEN JAM: A bewildered beaver has become the accidental leader of a 150-cow herd, in one of the most Canadian things you’ll ever watch.