What would you say right now if I asked you WHY you make music?
Is it to fulfil some deep and confounding creative desire that dwells within? Is it a way of picking up more chicks at parties? Is it a good business opportunity you identified which can make you a quick buck? (if it is in fact the latter, then fantastic – you are one of the lucky ones)
You might be surprised at how many musicians out there don’t actually know why they do it; they just do. Now don’t get me wrong- it is absolutely fine to make music for the love of it and nothing more. Allow me to rephrase my question. I guess what am I really getting at is this:
Do you want to make a career and a living from music?
If the answer is yes, then you are going to want to read on.
Your motivation for music is really the foundation upon which to build your music Marketing strategies - the better you understand what drives you, the easier it will be to figure out where you want to go with your music; and how you will get there.
Once you have figured out your motivation, the next step is to quantify it – in the form of short and long-term obejctives. Your should clearly define the weekly and monthly goals you want to achieve, as well as the 3, 6 and 12+ monthly targets.
Short-term objective – I want to grow my fanbase by 150 followers in the next week.
Long-term objective – I want to perform to a crowd of 8,000 people at the Red Rock Ampitheatre in 12 months.
These objectives will not only help you to track your progress, but also dictate the way in which you build your fanbase, and how you will reach and market to your fans.
The more thoroughly you lay out your motivation and objectives at the start, the easier it will be to ensure your brand remains consistent, and gives a true reflection of yourself.
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