First up for me on Sunday was ‘In Conversation with Joel Madden’. Not knowing what to expect from this session, Joel immediately grabbed my attention with not only being informative, but with his relaxed and yet humorous persona. He was thrown a couple technical questions about songwriting (progressions/ structure/ chord changes) to which he responded quite honestly and said he didn’t have an outstanding technical knowledge of music; in fact, he said he couldn’t read sheet music at all.
He then went on to describe his songwriting process as ‘feeling’ where the song should go, and the importance of referencing other great songwriters – such as his father in law (Lionel Ritchie). I thoroughly enjoyed what Joel had to say and it was a perfect start to my day!
While I once again missed out on a workshop I was quite interested in (Meet The Managers), I did manage to get into another one, which was quite popular – Meet The Indies (Independent Record Labels). There were nine round tables set up in the room, each with the name of an indie label pinned to a small sign. Our instructions were that we had four fifteen minute intervals, in which we would be able to shoot any questions we wanted to the corresponding label representative.
While I would like to go through my discussions with each of the label reps I spoke with, the most interesting person I found was Adam Booth from Illusive Records. We chatted about the importance of Social Media in marketing music brands, and the size of budgets larger artists – such as the Hilltop Hoods – were pouring into Social Media campaigns (which was quite large!). Another interesting point he made was that artists with smaller budgets had a need to utilize Social, as other forms of media may not be accessible and/or as targeted. I loved what I got out of all of my conversations in this session.
After catching up with friends I’d met the previous day we proceeded to make to most of the evening’s complementary ‘networking drinks’, then headed off to see what Song Summit Live had to offer. We walked into a fairly small room filled with about 60 people, all surrounding a stage on which sat five gentlemen with acoustic guitars, each with a microphone.
These guys were: David Myles, Matt Anderson, Tim Chaisson, Ray Beadle, and Justin Cosby. While I thought this would be one big jam, each went one at a time and would have a short introduction to their songs and share stories, most of which were hilarious! These guys were all some on the best blues guitarists/singers I’ve seen play in quite some time! I was completely enthralled and moved by the musicianship on show. For any of you who enjoy blues, you have to check out these guys!
The perfect end to my second day at the Summit!
If you missed my recount of Day 1 @ Song Summit, you can catch it here: Jaden Social’s first visit to the APRA|AMCOS Song Summit