Staying on top of your online communication channels is a crucial part of maintaining a healthy public image and fanbase. But as your fanbase grows, this aspect of your daily Twittering will naturally become more and more time-consuming; particularly if your followers are genuinely connecting with your music and your message (woohoo!)
Putting a few simple ground rules in place will help you to track your progress/growth, prioritise your daily tasks, and leverage your fan Engagement to help promote your music.
A couple of things to think about are:
- @mentions – How you will treat @mentions about you and your music, as well as those mentions directly addressing you with questions, feedback, compliments and complaints.
- Direct Messages (DMs) - How and when to utilise DMs eg knowing when to move a lengthy public conversation into a private exchange of DMs
Try to set some guidelines to ensure you stay on top of your Twitter engagement – as it can quickly get out of control, particularly if you have a very active following. The best and simplest way to do this is to pick a specific time (or several times) each day to action all of your @s and DMs.
Retweeting a few of the best mentions from each day can be a great way to connect with your fans, and an effective free means of free promotion. If you are getting a lot of positive feedback and praise, rather than retweet it all at once, try and save some for a rainy day!
Another important point which you may or may not have already thought about is whether you are capturing all mentions of, and discussions around your brand – both internally on Twitter, and also externally across other Social Media platforms (and the entire Web).
There are plenty of great tools which will help to take the hassle out of this for you, some of which we have reviewed for you in the Tools section of the Blog.
I want to leave you with a final thought for today: Measuring and tracking your daily levels of engagement will provide you with the BEST indication of your online presence, and of the success of your overall Twitter marketing strategy. It will give great insight into the types of followers you have, and whether the fan targeting methods you are using are effective or not.
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