Gangnam Style: The Social Media Impact of a Viral Video

Gangnam Style: The Social Media Impact of a Viral Video

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

Without further ado, allow me to present…

Gangnam Style Infographic | Jaden Social

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  1. Is there any accounting for how many unique people watched the video? As in, you can watch it twice, but only like once.

    Does YouTube present unique viewers anywhere?

  2. Great question Tom!

    It used to be possible to see this via YouTube’s analytics but it was never public data. Since YT upgraded their analytics interface we haven’t been able to track unique views.

    Does anyone else have experience with measuring unique views on YT?

  3. That’s disappointing!

    It might also be worth noting that Facebook claims to have 5x as many active users as Twitter (1b vs 200m). He got numerically more follows/likes via facebook, but you could argue that twitter users are the more interactive.. 0.41% of facebookers liked, but 0.825% of twitterers followed.

    I’m not TOO SURE if that actually tells you anything, especially without taking into account demographics, but, y’know.

  4. Daniel Posavac says:

    Completely agree Tom, we have long been advocates of higher levels of engagement and interaction on Twitter when compared to Facebook.

    This was one of the many interesting findings that the data uncovered, and we will be offering our interpretations of what it all means in a follow up blog post soon.

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