It was the last day of the Summit and before it began, I was already thinking about how much I enjoyed my experience and wished it would go on just a little longer! Meeting like-minded, driven, passionate, and creative people had really sparked my enthusiasm to get out more often and participate in an activity that, in this business, is a must – networking.
I set myself a goal of getting to Imogen Heap at the beginning of the Summit, and I got the perfect opportunity during while the first session was underway;
so I took the chance and skipped out on ‘In Conversation with Neil Finn’. Not knowing a lot about who she was as a person before we began to chat, I quickly realized that despite her extreme success, she was quite humble and was open to chat about any topic. She immediately struck me as being super intelligent – perhaps it was more the fact that she had a British accent and was nearly twice my height – but nonetheless, I began to dive into an in depth conversation about Social Marketing and it’s relevance today.
I found it interesting that despite the fact she had over 1.2 million followers and was following 30k +, she was behind all the interaction online. This is someone who has sold millions of records, won a Grammy, continuously tours the world, and all whilst keeping in contact with as many of her followers as she could. This is a primary example of the importance of connecting with your audience by using Social Media. Music has the ability to connect with people, but more so, people are looking to connect with the artist.
We’d been talking for over half an hour and there was a massive queue of people waiting to have their photograph take with the star, so I politely ended the conversation and began to pose – disappointingly, no one wanted my picture.
I turned the corner to grab a coffee and found myself waiting in line with former Australian Idol judge and Celebrity Apprentice winner, Ian “Dicko” Dickson. Coincidentally, on the finale of Celebrity Apprentice, Ian worked with Sydney Songwriter/Fashion Blogger and Jaden Social family member, Morgan Joanel. Seeing this as a perfect opportunity to strike up a conversation, I connected the dots for him and within a few minutes I had his full attention – and was able to gain some insight into the various ways in which people, such as myself, need to protect themselves when entering ‘The Industry’.
He took quite an interest in what we were doing and was well aware that the majority of people’s marketing needs had shifted online and it is imperative to have an online strategy when building any brand. After some time Ian surprisingly asked for my card and informed me he’d be in touch….
Well, that brought my three – day Summit experience to an end, and I couldn’t have been happy with the way everything panned out. I met a bunch of awesome people, got some great advice off industry experts, and got to share my knowledge of Social Media with a ton of people!
I’d highly recommend everyone sign up and attend next year’s Summit.
In case you missed the first two episodes, you can catch up on all the action here:
Day 1: Jaden Social’s first visit to the APRA|AMCOS Song Summit
Day 2: Jaden Social’s first visit to the APRA|AMCOS Song Summit – Day 2
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