Your Career is a Startup

Your Career is a Startup

A guest post by Dave Kusek (@davekusek).

2015 is the year of the musical entrepreneur. This is the year you stop thinking of yourself as just an artist and recognize the power you have over your music career. This is the year you start thinking creatively – not just about your music but also about your business and marketing strategy. Step outside the box, harness your creativity, and be the next innovator.

Though you may not realize it, most musicians already have what it takes to be an entrepreneur. You’re creative, you’re a perfectionist when it comes to your art, and you have a drive to constantly improve and grow. Now, it’s up to you to harness those traits and channel them into the business side of your career.

We have helped many musicians to step-up into a new role in their music career. They are taking the reins as entrepreneurs and they are accomplishing amazing things. In this article, we’ll look at some of their innovative ideas and go through a few tips to get you thinking like an entrepreneur. Your career is a startup!

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The Musician’s Achilles Heel – Why Musicians Are Hopeless at Promoting Their Music – Part 3
4 Reasons You Need A Team For Your Independent Release – Part 2

4 Reasons You Need A Team For Your Independent Release – Part 2

No man is an island.

Until recently, the only avenue for musicians to release and distribute music has been with the backing of a major label.

Today anyone with a bit of nous can self-release a record – only the mechanics of how to go about independently doing so tends to leave most musicians feeling lonelier than the ‘52-Hertz whale’ during mating season.

This is because many bands readily subscribe to one of the biggest myths the music industry has long-perpetuated …. that the process of self-releasing an album actually means going it alone.

The truth is that it is not possible to release an album under your own steam.

It takes an entire team.

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Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

It’s not easy landing a record deal.

It’s labour-intensive, time-consuming and the results of your efforts are either hard-won or entirely fruitless.

Most record deals made with major labels or big indies are achieved because a band has established itself as a demonstrated and marketable brand.

The only real obstacle to your success, then, is convincing a label of your true value.

 

How to make the A&Rs pursue you

Start by inverting the way you regard the music industry.

First and foremost the industry is a business.  A little-known fact is that getting signed to a label is less about the luck-of-the-draw and more about what active steps you’re taking to minimise the way you’re perceived as a potential financial risk.

Establish yourself as an investment with the capacity to yield high returns and you will quickly experience a marked shift in the way labels see you.

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