Music for your fans, or fans for your music?

Nic Robertson May 23, 2013 2 Comments

How to Win When Everyone Else is Failing on Facebook

OK guys, so I’ve got some good news and some bad news for you. And since I want to leave you with a message of hope I’ll give you the bad new first:

Building your Facebook fan page is hard and it’s expensive.

Over the past 12 months, levels of user-page interaction have plummeted right through the floor. Not only are users generally less interested in what brands have to say (yes, ‘brands’ also includes you, dear musicians), they are less likely to see the posts and ads being published by these Pages.

Nic Robertson May 1, 2013 6 Comments

20 Tips for Improving your Facebook Artist Page

Good old Facebook. It seems like everyone knows how to use it these days; from those mischievous 10 year olds brazenly lying about their age in order to sign up, to the new breed of highly intelligent super-pets who’ve managed to set up their very own profiles, complete with a neatly cropped selfie, and then ever-so-casually added all of their owners’ friends.

What a truly incredible age to be living in!

But in all seriousness, there are literally bus-loads of musicians all over the world that just aren’t making the most of the supremely powerful marketing tool that is Facebook.

Unlike the golden days of yesteryear, simply being on a Social platform is no longer enough. Nowadays you need a clear understanding of WHO your audience is, WHAT your objectives are, and HOW you will achieve them before you start getting trigger happy and slapping down figurative 10-dollar bills on the spontaneous promoting of posts.

What will now follow this little rant is a collection of 20 great tips (in no particular order) to help you slide over into the fast lane and start kicking Facebook’s ass with your online promotion strategy.

All set? Then here we go…

Filed Under: Blog, Branding, Content, Engagement, Strategy, Tools Tagged: Content, Facebook, Strategy, Tips, Tricks

Nic Robertson December 6, 2012 Leave a Comment

Creating the Perfect Fan by Knowing WHY you Create

What can we learn from customer service as musicians and creatives? How to create the perfect Fans. The best brands whether they are retailers, airlines or hotels are the best brands because they create Promoters.

What is a Promoter?

In business, a customer who recommends your product or service to a friend or family member is a Promoter of that business.

In music, your customer, your Promoters, are your Fans who recommend your music, the experiences you provide, to a friend or family member. They risk their reputation recommending you to others. They have faith in everything you do. They will go out of the way, spend a premium, to get their hands on what you create.

How do you create Fans?

Filed Under: Blog, Branding, Fan Targeting, Strategy Tagged: Creative Inspiration, Fred Reicheld, Perfect Fan, Promoters, Promotion, Udhara De Silva

Nic Robertson November 21, 2012 1 Comment

Music for your fans, or fans for your music?

There is no right or wrong approach when it comes to creating music. But there is such a thing as starving.

As a semi-professional songwriter, producer and musician who shares a rather volatile relationship with creativity and originality, I can hardly even fathom the thought of pre-meditating a style & sound; in other words, creating music that has a clear-cut audience and fits neatly into one of several stylistic pigeon holes created by ‘the man’ – just to be current and ‘marketable’.

After living, breathing and creating music for more than a decade, it feels a bit like I’ve accidentally smeared vegemite down the shirt sleeve of my soul by even discussing this hypothetically.

But on the other hand, I am a business man; an entrepreneur with an empire to build and an eye for opportunity – a disposition that lends itself to forward thinking & planning and careful calculations.

I am now faced with a conundrum.

Filed Under: Blog, Strategy Tagged: Creativity, Entrepreneur, Fans, Jaden Music, Motivation, Music