What Do You Want to Know About Email Marketing?

What Do You Want to Know About Email Marketing?

The most successful recording artists and managers in the music business know you live or die by your database. Some of our artists are generating six figures in revenue, all from their list!

We know email is a big driver of record, tour and merchandise sales for artists. But like any form of communication, there is an art and science to effectively using this medium to engage and motivate your fans. You need to make it personal, and all about the fan.

Your database is one of very few assets that you can own and control. The mailing list should be your best friend, and every person on that list should be treated like true VIP’s.

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Your Career is a Startup

Your Career is a Startup

A guest post by Dave Kusek (@davekusek).

2015 is the year of the musical entrepreneur. This is the year you stop thinking of yourself as just an artist and recognize the power you have over your music career. This is the year you start thinking creatively – not just about your music but also about your business and marketing strategy. Step outside the box, harness your creativity, and be the next innovator.

Though you may not realize it, most musicians already have what it takes to be an entrepreneur. You’re creative, you’re a perfectionist when it comes to your art, and you have a drive to constantly improve and grow. Now, it’s up to you to harness those traits and channel them into the business side of your career.

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The Musician’s Achilles Heel – Why Musicians Are Hopeless at Promoting Their Music – Part 3
4 Reasons You Need A Team For Your Independent Release – Part 2

4 Reasons You Need A Team For Your Independent Release – Part 2

No man is an island.

Until recently, the only avenue for musicians to release and distribute music has been with the backing of a major label.

Today anyone with a bit of nous can self-release a record – only the mechanics of how to go about independently doing so tends to leave most musicians feeling lonelier than the ‘52-Hertz whale’ during mating season.

This is because many bands readily subscribe to one of the biggest myths the music industry has long-perpetuated …. that the process of self-releasing an album actually means going it alone.

The truth is that it is not possible to release an album under your own steam.

It takes an entire team.

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