News | Jaden Social | Social Media Marketing and Management

Nic Robertson May 23, 2013 2 Comments

How to Win When Everyone Else is Failing on Facebook

OK guys, so I’ve got some good news and some bad news for you. And since I want to leave you with a message of hope I’ll give you the bad new first:

Building your Facebook fan page is hard and it’s expensive.

Over the past 12 months, levels of user-page interaction have plummeted right through the floor. Not only are users generally less interested in what brands have to say (yes, ‘brands’ also includes you, dear musicians), they are less likely to see the posts and ads being published by these Pages.

Nic Robertson April 5, 2013 Leave a Comment

So, What’s All This About College Radio?

As the digital age continues to swallow up traditional music promotion methods, artists and their marketing teams are focusing more of their efforts (and budgets) on Social Media, paid advertising and SEO. Yet with this monumental shift in strategy, “old fashioned” radio promotion still remains a very important component in today’s music marketing mix, especially on the non-commercial airwaves. In fact, Social Media marketing and radio promotion are becoming more & more entwined in many artists’ marketing strategies; a trend that we at Jaden Social are excited to see develop further in the future.

What is often called College Radio (or CMJ for College Music Journal) is an extremely important segment of the music industry, with over 500 college / community / public / high school / Internet and even some indie-leaning commercial stations that report to CMJ each year. Most of these are not only open to but also eager to receive and support new and independent artists.

Filed Under: News Tagged: College Radio, Partnership, Pirate!, Radio Plugging

Nic Robertson March 3, 2013 5 Comments

What’s the REAL Value of a Facebook Promoted Post?

By now I’m sure most of you are well aware of Facebook’s ‘promoted post’ feature which was launched mid 2012, but for anyone scratching their head let me brief you quickly before we jump in any further. For any page with over 400 Likes Facebook has introduced an advertising option allowing you to promote any one of your posts – in order to ‘override’ Edgerank and increase the reach of the post from the average 2-7% of your fans it would typically reach.

While this was a generally well received and useful addition to the Facebook platform, the one thing that promoted posts did highlight to users is the fact that the reach of their posts was being intentionally limited by Facebook – something that was not common knowledge at the time. But I am not looking to spend the entirety of this blog talking about Edgerank, so let’s keep moving and explore promoted posts a little further.

Filed Under: Blog, News Tagged: Edgerank, Facebook, Gangnam Style, Likes, Promoted Post

Nic Robertson January 25, 2013 Leave a Comment

Baby Animals – A Jaden Social Case Study

The Baby Animals is one of the most successful bands in the history of Australian rock music. After two hugely successful releases and big international tours in the early to mid 90′s, the band ran into record label problems and officially disbanded. Now lead singer and lead guitarist Suze DeMarchi & Dave Leslie have revived the name and are preparing to re-launch the band with their third studio release and nation-wide tour in 2013.

In mid-2012 we were first engaged by the band and their management (Billy Blue Music) to spearhead the Digital strategy and promotion for the Baby Animals comeback; a privilege and an opportunity the Jaden team were all ecstatic about. This case study will now take an in-depth look at the preliminary 3 month integrated campaign that we built for the Baby Animals – all the way from inception through to execution.

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Filed Under: Blog, Case Studies, News