The Shark and the Shaman

The Shark and the Shaman

A guest post by Tushar Apte (@harpt).

A few weeks ago I sat in an amazingly slick water facing, high-rise office, which housed one of South-East Asia’s most prestigious advertising agencies. I was in there with the Creative Director hocking my music for some commercials, honestly feeling a bit like a used car salesman, when it suddenly dawned on me.

After 3 years of building my networks, I was selling out…and loving it. More than that, I realized a part of me always wanted to sell out, but I was waiting for people to buy in.

All artists fight a constant battle between the ‘real world’ we have to deal with, and our artistic conscience, which seems to be allergic to money by default setting. But what if we’ve been conceptualizing it incorrectly from the start?

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2013: The Year In Stats…

2013: The Year In Stats…

As yet another year has drawn to a close, it seems like as good a time as any to reflect on a few of the milestones we reached during the wild ride that was 2013.

But rather than sit here and tell you all about our great achievements and why Jaden Social is all-that-and-the-kitchen sink, I thought we would take a different approach.

We are a digital agency and, for better or worse, massive geeks at heart. So what better way to tell the story of 2013 than using Social Media currency – STATS!

Besides, I think they tell a far more interesting story than I could. So with that, here are some of the notches we added to our belt this year, as told by the stats:


Jaden Social Infographic

Happy New Year everyone – we look forward to sharing 2014 with you here, and out in the real world, where the music lives all around us!

Peace, love and prosperity to you all from the Jaden Social team.

The Musician’s Achilles Heel – Why Musicians Are Hopeless at Promoting Their Music – Part 3
4 Reasons You Need A Team For Your Independent Release – Part 2

4 Reasons You Need A Team For Your Independent Release – Part 2

No man is an island.

Until recently, the only avenue for musicians to release and distribute music has been with the backing of a major label.

Today anyone with a bit of nous can self-release a record – only the mechanics of how to go about independently doing so tends to leave most musicians feeling lonelier than the ‘52-Hertz whale’ during mating season.

This is because many bands readily subscribe to one of the biggest myths the music industry has long-perpetuated …. that the process of self-releasing an album actually means going it alone.

The truth is that it is not possible to release an album under your own steam.

It takes an entire team.

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