Why Twitter Should Thank Us

Why Twitter Should Thank Us

Over the past year and a half, the team and I have built a unique system of promotion for our artists which we call the Twitter Promo Pack. It has already proven highly popular with our clients, and we think it is a fantastic (and affordable) service which can benefit all musos.

But  not everyone agrees.

I would like to take the next few minutes to explain what we do, why we do it, and why Twitter should thank us for it. So here goes.

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Creating the Perfect Fan by Knowing WHY you Create

Creating the Perfect Fan by Knowing WHY you Create

What can we learn from customer service as musicians and creatives? How to create the perfect Fans. The best brands whether they are retailers, airlines or hotels are the best brands because they create Promoters.

What is a Promoter?

In business, a customer who recommends your product or service to a friend or family member is a Promoter of that business.

In music, your customer, your Promoters, are your Fans who recommend your music, the experiences you provide, to a friend or family member. They risk their reputation recommending you to others. They have faith in everything you do. They will go out of the way, spend a premium, to get their hands on what you create.

How do you create Fans?

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How to Market Your Music on Twitter!!

How to Market Your Music on Twitter!!

We are super proud to announce the release of our first full length guide – How to Market your Music on Twitter.

Be warned that this post contains over 1000 reasons to rush out and buy it NOW. But if you already love us and don’t need to be convinced just CLICK HERE and save yourself 10 minutes of reading :)

Not quite in love with us yet? Ok, here goes…

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Using Facebook To Research Your Target Audience

Using Facebook To Research Your Target Audience

Part Two (read part one here)

So, in case you need a refresher, the pertinent questions being carried over from part one were:

1. What information does Facebook have that can help me to investigate my potential audience in different cities/countries, and

2. How can I find it?

Now as I mentioned earlier, most of my songs would have undoubtedly been #1 hits all around the world (if I hadn’t stupidly lost Jason Mraz’s mobile number…). On this premise, it should be a fairly safe assumption that fans of Jason Mraz will be pretty big into my stuff as well.

To get the information I am after, I will need to get into the Ads section of Facebook. I can do this by navigating to http://www.facebook.com/ads and setting up an account. Note that while you manage ads through your personal Facebook account, you will need to have a “Page” set up for your music before you can get access.

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