Musicians are an exercise in contradictions: thick skinned and soft hearted.
For most bands, creative thinking flows as naturally as the biological imperative to breathe. But developing a sound business strategy to promote their music leaves many feeling creatively hamstrung.
This is because the intense competition for an audience’s attention makes it difficult for musicians to stand out from the digital crowd and get their music heard.
To effectively promote your music, therefore, you need to galvanize your creative vision with a defined business strategy.
The Digital Sprint
To effectively promote your record you need to have physical distribution, digital distribution – or both.