What Do You Want to Know About Email Marketing?

What Do You Want to Know About Email Marketing?

The most successful recording artists and managers in the music business know you live or die by your database. Some of our artists are generating six figures in revenue, all from their list!

We know email is a big driver of record, tour and merchandise sales for artists. But like any form of communication, there is an art and science to effectively using this medium to engage and motivate your fans. You need to make it personal, and all about the fan.

Your database is one of very few assets that you can own and control. The mailing list should be your best friend, and every person on that list should be treated like true VIP’s.

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The Musician’s Achilles Heel – Why Musicians Are Hopeless at Promoting Their Music – Part 3
4 Reasons You Need A Team For Your Independent Release – Part 2

4 Reasons You Need A Team For Your Independent Release – Part 2

No man is an island.

Until recently, the only avenue for musicians to release and distribute music has been with the backing of a major label.

Today anyone with a bit of nous can self-release a record – only the mechanics of how to go about independently doing so tends to leave most musicians feeling lonelier than the ‘52-Hertz whale’ during mating season.

This is because many bands readily subscribe to one of the biggest myths the music industry has long-perpetuated …. that the process of self-releasing an album actually means going it alone.

The truth is that it is not possible to release an album under your own steam.

It takes an entire team.

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Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

It’s not easy landing a record deal.

It’s labour-intensive, time-consuming and the results of your efforts are either hard-won or entirely fruitless.

Most record deals made with major labels or big indies are achieved because a band has established itself as a demonstrated and marketable brand.

The only real obstacle to your success, then, is convincing a label of your true value.

 

How to make the A&Rs pursue you

Start by inverting the way you regard the music industry.

First and foremost the industry is a business.  A little-known fact is that getting signed to a label is less about the luck-of-the-draw and more about what active steps you’re taking to minimise the way you’re perceived as a potential financial risk.

Establish yourself as an investment with the capacity to yield high returns and you will quickly experience a marked shift in the way labels see you.

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