6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

Social media is a bit like high school. To successfully market your music you need to apply many of the same strategies used by the popular kids

Like making new friends, effective promotion on Instagram isn’t just about selling your music …

It’s about selling yourself.

Read More
Survival of the Fittest Content: Why Pretty Posts Attract More Attention on Facebook

Survival of the Fittest Content: Why Pretty Posts Attract More Attention on Facebook

nat·u·ral se·lec·tion
The process whereby organisms better adapted to their environment tend to survive and produce more offspring.

 
When it comes to the science of natural selection, people have always placed a high value on attractiveness.  Take the mid-week gig scene. Punters gifted with brawn, charisma and good hair are better adapted (and invariably enjoy far greater pulling power) than those sweaty, stage-diving miscreants with their mouths full of mismatched teeth.

Equally challenging as the local gig scene – and, perhaps, just as unforgiving – is the fierce digital competition for the attention of a Facebook audience.  Over 5.3 billion pieces of content are shared on Facebook each week. If this behemoth of information were displayed on a user’s News Feed in real time not only would your monitor mewl for mercy, but your retinas would still be ringing.

To balance information overload with overall usability, Facebook has spawned an algorithm from the primordial soup of its raw data, founded it on Darwinian principles of natural content selection, and christened it Edgerank.
 
Read More

How to Win When Everyone Else is Failing on Facebook

How to Win When Everyone Else is Failing on Facebook

OK guys, so I’ve got some good news and some bad news for you. And since I want to leave you with a message of hope I’ll give you the bad new first:

Building your Facebook fan page is hard and it’s expensive.

Over the past 12 months, levels of user-page interaction have plummeted right through the floor. Not only are users generally less interested in what brands have to say (yes, ‘brands’ also includes you, dear musicians), they are less likely to see the posts and ads being published by these Pages.

Read More

20 Tips for Improving your Facebook Artist Page

20 Tips for Improving your Facebook Artist Page

 

facebookGood old Facebook. It seems like everyone knows how to use it these days; from those mischievous 10 year olds brazenly lying about their age in order to sign up, to the new breed of highly intelligent super-pets who’ve managed to set up their very own profiles, complete with a neatly cropped selfie, and then ever-so-casually added all of their owners’ friends.

What a truly incredible age to be living in!

But in all seriousness, there are literally bus-loads of musicians all over the world that just aren’t making the most of the supremely powerful marketing tool that is Facebook.

Unlike the golden days of yesteryear, simply being on a Social platform is no longer enough. Nowadays you need a clear understanding of WHO your audience is, WHAT your objectives are, and HOW you will achieve them before you start getting trigger happy and slapping down figurative 10-dollar bills on the spontaneous promoting of posts.

What will now follow this little rant is a collection of 20 great tips (in no particular order) to help you slide over into the fast lane and start kicking Facebook’s ass with your online promotion strategy.

All set? Then here we go…

Read More