No man is an island.
Until recently, the only avenue for musicians to release and distribute music has been with the backing of a major label.
Today anyone with a bit of nous can self-release a record – only the mechanics of how to go about independently doing so tends to leave most musicians feeling lonelier than the ‘52-Hertz whale’ during mating season.
This is because many bands readily subscribe to one of the biggest myths the music industry has long-perpetuated …. that the process of self-releasing an album actually means going it alone.
The truth is that it is not possible to release an album under your own steam.
It takes an entire team.