The most successful recording artists and managers in the music business know you live or die by your database. Some of our artists are generating six figures in revenue, all from their list!
We know email is a big driver of record, tour and merchandise sales for artists. But like any form of communication, there is an art and science to effectively using this medium to engage and motivate your fans. You need to make it personal, and all about the fan.
Your database is one of very few assets that you can own and control. The mailing list should be your best friend, and every person on that list should be treated like true VIP’s.