What’s the REAL Value of a Facebook Promoted Post?

Nic Robertson May 23, 2013 2 Comments

How to Win When Everyone Else is Failing on Facebook

OK guys, so I’ve got some good news and some bad news for you. And since I want to leave you with a message of hope I’ll give you the bad new first:

Building your Facebook fan page is hard and it’s expensive.

Over the past 12 months, levels of user-page interaction have plummeted right through the floor. Not only are users generally less interested in what brands have to say (yes, ‘brands’ also includes you, dear musicians), they are less likely to see the posts and ads being published by these Pages.

Nic Robertson May 1, 2013 6 Comments

20 Tips for Improving your Facebook Artist Page

Good old Facebook. It seems like everyone knows how to use it these days; from those mischievous 10 year olds brazenly lying about their age in order to sign up, to the new breed of highly intelligent super-pets who’ve managed to set up their very own profiles, complete with a neatly cropped selfie, and then ever-so-casually added all of their owners’ friends.

What a truly incredible age to be living in!

But in all seriousness, there are literally bus-loads of musicians all over the world that just aren’t making the most of the supremely powerful marketing tool that is Facebook.

Unlike the golden days of yesteryear, simply being on a Social platform is no longer enough. Nowadays you need a clear understanding of WHO your audience is, WHAT your objectives are, and HOW you will achieve them before you start getting trigger happy and slapping down figurative 10-dollar bills on the spontaneous promoting of posts.

What will now follow this little rant is a collection of 20 great tips (in no particular order) to help you slide over into the fast lane and start kicking Facebook’s ass with your online promotion strategy.

All set? Then here we go…

Filed Under: Blog, Branding, Content, Engagement, Strategy, Tools Tagged: Content, Facebook, Strategy, Tips, Tricks

Nic Robertson March 19, 2013 1 Comment

The Hollywood Approach – How to Create a Successful Marketing Plan For Your Music

Guest post by Patrick (Praverb Dot Net)

Nowadays everyone is a recording artist. Recording programs are easier to access, cameras are easier to find, and Social Media makes it easy for us to interact with our fans. The actual process of recording something is not the issue, the issue revolves around what to do after a project is complete (the marketing aspect).

As a fan I am tired of being blindsided by unexpected releases. I am not saying that all unexpected releases are lackluster, but most of them promote laziness and contribute to an over saturated genre.

It seems that artists nowadays care about quantity as opposed to the quality of their work. You have spent time, energy and sometimes money putting together an album. Artists should take pride in releasing an album and maximizing the potential for a project. We can’t blame this solely on artists though because record labels, promoters, and management contribute to the problem as well.

Most artists nowadays present projects that are not based on strategy. They would rather “wing it” then set clear goals and expectations. The establishment and implementation of a marketing plan gives artists the potential to effectively gauge their efforts.

Filed Under: Blog, Branding Tagged: Hollywood, Marketing Plan, Praverb, Record Label

Nic Robertson March 3, 2013 5 Comments

What’s the REAL Value of a Facebook Promoted Post?

By now I’m sure most of you are well aware of Facebook’s ‘promoted post’ feature which was launched mid 2012, but for anyone scratching their head let me brief you quickly before we jump in any further. For any page with over 400 Likes Facebook has introduced an advertising option allowing you to promote any one of your posts – in order to ‘override’ Edgerank and increase the reach of the post from the average 2-7% of your fans it would typically reach.

While this was a generally well received and useful addition to the Facebook platform, the one thing that promoted posts did highlight to users is the fact that the reach of their posts was being intentionally limited by Facebook – something that was not common knowledge at the time. But I am not looking to spend the entirety of this blog talking about Edgerank, so let’s keep moving and explore promoted posts a little further.

Filed Under: Blog, News Tagged: Edgerank, Facebook, Gangnam Style, Likes, Promoted Post