A guest post by Tushar Apte (@harpt).
A few weeks ago I sat in an amazingly slick water facing, high-rise office, which housed one of South-East Asia’s most prestigious advertising agencies. I was in there with the Creative Director hocking my music for some commercials, honestly feeling a bit like a used car salesman, when it suddenly dawned on me.
After 3 years of building my networks, I was selling out…and loving it. More than that, I realized a part of me always wanted to sell out, but I was waiting for people to buy in.
All artists fight a constant battle between the ‘real world’ we have to deal with, and our artistic conscience, which seems to be allergic to money by default setting. But what if we’ve been conceptualizing it incorrectly from the start?