Your Career is a Startup

Your Career is a Startup

A guest post by Dave Kusek (@davekusek).

2015 is the year of the musical entrepreneur. This is the year you stop thinking of yourself as just an artist and recognize the power you have over your music career. This is the year you start thinking creatively – not just about your music but also about your business and marketing strategy. Step outside the box, harness your creativity, and be the next innovator.

Though you may not realize it, most musicians already have what it takes to be an entrepreneur. You’re creative, you’re a perfectionist when it comes to your art, and you have a drive to constantly improve and grow. Now, it’s up to you to harness those traits and channel them into the business side of your career.

We have helped many musicians to step-up into a new role in their music career. They are taking the reins as entrepreneurs and they are accomplishing amazing things. In this article, we’ll look at some of their innovative ideas and go through a few tips to get you thinking like an entrepreneur. Your career is a startup!

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The Shark and the Shaman

The Shark and the Shaman

A guest post by Tushar Apte (@harpt).

A few weeks ago I sat in an amazingly slick water facing, high-rise office, which housed one of South-East Asia’s most prestigious advertising agencies. I was in there with the Creative Director hocking my music for some commercials, honestly feeling a bit like a used car salesman, when it suddenly dawned on me.

After 3 years of building my networks, I was selling out…and loving it. More than that, I realized a part of me always wanted to sell out, but I was waiting for people to buy in.

All artists fight a constant battle between the ‘real world’ we have to deal with, and our artistic conscience, which seems to be allergic to money by default setting. But what if we’ve been conceptualizing it incorrectly from the start?

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2013: The Year In Stats…

2013: The Year In Stats…

As yet another year has drawn to a close, it seems like as good a time as any to reflect on a few of the milestones we reached during the wild ride that was 2013.

But rather than sit here and tell you all about our great achievements and why Jaden Social is all-that-and-the-kitchen sink, I thought we would take a different approach.

We are a digital agency and, for better or worse, massive geeks at heart. So what better way to tell the story of 2013 than using Social Media currency – STATS!

Besides, I think they tell a far more interesting story than I could. So with that, here are some of the notches we added to our belt this year, as told by the stats:


Jaden Social Infographic

Happy New Year everyone – we look forward to sharing 2014 with you here, and out in the real world, where the music lives all around us!

Peace, love and prosperity to you all from the Jaden Social team.

The Musician’s Achilles Heel – Why Musicians Are Hopeless at Promoting Their Music – Part 3