What Do You Want to Know About Email Marketing?

What Do You Want to Know About Email Marketing?

The most successful recording artists and managers in the music business know you live or die by your database. Some of our artists are generating six figures in revenue, all from their list!

We know email is a big driver of record, tour and merchandise sales for artists. But like any form of communication, there is an art and science to effectively using this medium to engage and motivate your fans. You need to make it personal, and all about the fan.

Your database is one of very few assets that you can own and control. The mailing list should be your best friend, and every person on that list should be treated like true VIP’s.

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#AskJaden – Your Chance To Pick Our Brains With A Bite-Sized New Podcast!

#AskJaden – Your Chance To Pick Our Brains With A Bite-Sized New Podcast!

I’m like a sugared-up kid the night before Santa squeezes himself down the chimney – excited, nervous and rather hopeful that all goes to plan. The anticipation is palpable.

I’m about to let you in on a not so very well kept little secret – a special project if you will – that only our eagle eye Twitter followers are aware of.

We’re getting ready to launch Jaden Social’s first ever podcast series! Cue streamers and party poppers!

One thing is guaranteed, with each and every one of you lovely people onboard, it’s bound to be a ride!

This new podcast is aptly titled, #AskJaden.

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Your Career is a Startup

Your Career is a Startup

A guest post by Dave Kusek (@davekusek).

2015 is the year of the musical entrepreneur. This is the year you stop thinking of yourself as just an artist and recognize the power you have over your music career. This is the year you start thinking creatively – not just about your music but also about your business and marketing strategy. Step outside the box, harness your creativity, and be the next innovator.

Though you may not realize it, most musicians already have what it takes to be an entrepreneur. You’re creative, you’re a perfectionist when it comes to your art, and you have a drive to constantly improve and grow. Now, it’s up to you to harness those traits and channel them into the business side of your career.

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The Shark and the Shaman

The Shark and the Shaman

A guest post by Tushar Apte (@harpt).

A few weeks ago I sat in an amazingly slick water facing, high-rise office, which housed one of South-East Asia’s most prestigious advertising agencies. I was in there with the Creative Director hocking my music for some commercials, honestly feeling a bit like a used car salesman, when it suddenly dawned on me.

After 3 years of building my networks, I was selling out…and loving it. More than that, I realized a part of me always wanted to sell out, but I was waiting for people to buy in.

All artists fight a constant battle between the ‘real world’ we have to deal with, and our artistic conscience, which seems to be allergic to money by default setting. But what if we’ve been conceptualizing it incorrectly from the start?

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