Jaden Social | Social Media Marketing and Management
Social Media Marketing
We are super proud to announce the release of our first full length guide – How to Market your Music on Twitter.
Be warned that this post contains over 1000 reasons to rush out and buy it NOW. But if you already love us and don’t need to be convinced just CLICK HERE and save yourself 10 minutes of reading 
Not quite in love with us yet? Ok, here goes…
Once you have collected the important pieces of weekly data, as explained in the last post, the final step in your Social Media Marketing strategy will be to decipher what it means – and figure out whether you are on track with your Twitter promo, and whether any adjustments need to be made to your overall strategy.
When conducting your data analysis, I would suggest covering the following areas:
Geographic cross-section of your fanbase- there are many, many benefits to knowing where your followers are located. Here are a few reasons why this knowledge might be useful:
With a zillion funky 3rd party Twitter tools & apps bouncing round on the Net these days, it is way too easy to get distracted. You could lose hours and hours of your life to the endless super-cool (but hardly necessary) reports you can run on your account.
The secret to effectively tracking and reporting on your Twitter progress really boils down to just a few key figures. Learn to understand these measures, and you will be running your campaign like a true Social Media guru in no time.
A common misconception of many artists is that the best measure of Online success is the number of fans/followers you have. While this is a good indication of the growth of your fanbase, what it fails to show is the quality of each fan/follower.
A true indication of the quality of your audience is:
