Music Social Media Blog | Jaden Social

Nic Robertson April 2, 2012 Leave a Comment

Why You Need a Content Calendar for Twitter

I don’t know about you guys, but whenever someone mentions the word calendar, my mind usually starts rolling a slideshow of the classic Sports Illustrated calendars, complete with dodgy “word-art” style fonts and tiny, bright yellow bikins that *barely* do the job they were employed for. But today the calendar we will actually be discussing is your Content Calendar.

Filed Under: Content Tagged: Balance, Bucket, Consistent, Content, Content Bucket, Content Calendar, Content Marketing, Content Scheduling, Delivery Schedule, Links, Marketing Strategy, Measurable, Monthly Targets, Multimedia, Music, Objectives, Pictures, Sports Illustrated, Tailored Content, Target, Tweets, Twitter, Variety, Videos

Nic Robertson March 30, 2012 Leave a Comment

Effectively Marketing your Music Online

Dear faithful readers of the Jaden Social blog,

Today’s post is a little different from all the others. Why, I hear you ask?

Well friends, today we are giving you all a FREE take-home gift – a little something to say thank you for reading, sharing, and subscribing to our blog!

Filed Under: Blog Tagged: Adjusting Your Strategy, Brand Identity, Branding, Content, Content Strategy, Download, eBook, Effectively Marketing Your Music Online, eGuide, Engagement, Engaging, Facebook, Fan Engagement, Fans, Finding Your Fans, FlickR, FREE, Free eBook, Free Guide, Google Plus, Jaden Social, Key Resources, Marketing Music on Social Media, Marketing Strategy, Measuring Results, Quality of Fans, Strategy, Tumblr, Twitter, Youtube

Nic Robertson March 28, 2012 Leave a Comment

Your Image Is Everything

As an artist, your music and your image accounts for 99% of what your fans and the public know about you. But rather than bore you with the usual spiel about “the importance of aligning your image and your music” – which we’ve all heard a million times before, I am going to discuss Image in the context of Twitter.

Filed Under: Branding Tagged: Align, Artist, Avatar, AVI, Background, Bio, Branding, Clutter, Designers, Graphics, High Quality, Image, Link, oDesk, Profile, Profile Picture, Public Image, Social Media, Tailored, Thumbnail, Visual

Nic Robertson March 25, 2012 1 Comment

Twitter Followers: To Buy or Not to Buy?

I’m sure most of you have come across online advertising or websites offering you a whole bunch of quick Twitter followers – in return for a measly 15 or 20 of your hard-earned dollars. And if you, like us at Jaden Social, are of the inquisitive breed, I’m sure you were more than a little curious to know how it works (that is, if it actually works at all).

Filed Under: Fan Targeting Tagged: #TeamFollowBack, Anti-Spam, Black Market, Buy Twitter Followers, Buying followers, Cheap Followers, Fake User, Fan purchasing, Fan Targeting, Followback List, Follower, Spam Account, Success, Twitter

Nic Robertson March 22, 2012 Leave a Comment

How to Get Engaged with your Fans!

Before we get into this week’s topic, let me clear up one thing – I will not be giving out any free tips on picking out a nice ring, or how to tie the knot with your slack-jawed, committmephobe of a boyfriend/girlfriend. Those kind of tips will cost you! (visit www.JadenMarital.com for more about that)

So, here we go: Social Media & Engagement 101.

Filed Under: Engagement Tagged: @Mention, Acknowledge Fans, Art of Engagement, Audience, Automated Response, Build, Communication Lines, Direct Message, DM, Engagement, Enthusiasm, Fans, Followers, Greeting, Interaction, Online Community, Online Presence, Personalize, Promote, Public Mention, Public Reply, Real Life, Reciprocity, Relationships, Repetition, Researching, Respond, Share, Social Media, Strategic Tweeting, Target Market, Timing, Twitter Engagement, Two-Way Street

Nic Robertson March 18, 2012 Leave a Comment

Tweriod: The Best Time to Tweet

Tweriod is, quite simply, a tool which shows you how many of your followers are online at each hour of the day. It organises this information into Weekends & Weekdays, captures all @mention activity on your account, then breaks this all down into hourly figures.

From this information, Tweriod then offers you suggestions on the best time of day to tweet for maximum user exposure.

Filed Under: Tools Tagged: @Mention, Best Time to Tweet, Free Twitter Tools, Geographical Profile, Online Exposure, Online Followers, Schedule Tweets, Tweet, Tweet Timing, Tweriod, Twitter Exposure, Twitter Reach, Weekday, Weekend

Nic Robertson March 15, 2012 Leave a Comment

Content: Keeping it Regular

After two-way communication, content sharing is now the most popular way to use Social Media. Because of this, content sharing is the most powerful way to build your fanbase, and to promote your music Online.

Consider the amount of great music you have discovered because a friend shared it with you. Now think about the huge potential this form of free promotion has for your music!

If you are wondering whether this can work for you, the answer is YES – absolutely!!

Filed Under: Content Tagged: Build Your Fanbase, Call to Action, Calls to Action, Click Through, Consistent, Content, Content Calendar, Content is King, Content Marketing, Customizing Content, Engaging Content, Facebook, Free Promotion, Maximum Online Exposure, Music Marketing, Music Sharing, Noise Content, Promote your music, Relevant Content, Signal, Signal to Noise Ratio, Signal vs Noise, Social Media, Tumblr, Two Way Communication, Two-Way Street, Youtube

Nic Robertson March 11, 2012 4 Comments

Where Are Your Fans?

I still remember the days when promoting your band meant whipping up your own flyer design in MS Word, printing a bunch of them out on your noisy old Hewlett-Packard, and then taping them to some “strategically selected” telegraph poles near your local shopping centre.

Actually, it really wasn’t all that long ago, now that I think about it; perhaps that is even the way some of you are still doing things?

Well people, the good news is that this is 2012, and there is a better way!

Filed Under: Fan Targeting Tagged: Branding, Fan Targeting, Fan-Artist Interaction, Fans, Find Fans, Finding My Fans, Flyers, Image, Marketing, Online Exposure, Proactive Targeting, Promotion, Related Artists, Target Audience, Twitter Apps

Nic Robertson March 6, 2012 Leave a Comment

Twistory: Keeping Your Tweets Safe!

Have you ever stopped to think about how much information you could lose if Twitter servers crashed and your entire tweeting history disappeared? I have to say, it’s a pretty scary thought for me on my personal account – and I only have a fraction of the amount of history that many of you probably have.

Enter Twistory!

Filed Under: Tools Tagged: CSV, Free Twitter Tools, History Exporter, Tweet Backup, Tweet Calendar, Twistory, Twitter Timeline Backup

Nic Robertson February 29, 2012 Leave a Comment

Whats The Deal With Branding?

Branding is not just some fancy term “Marketing Consultants” use to justify their huge hourly rates; it is at the core of every successful business, brand and artist.

A successful brand is instantly recognizable by its name, image, sound and product – in Marketing speak this referred to as “Brand Identity”.

Once upon a time, the process of developing this Brand Identity was an expensive and virtually inaccessible one for any artist not associated with a Major Record Label.