Music Social Media Blog

Nic Robertson May 23, 2013 2 Comments

How to Win When Everyone Else is Failing on Facebook

OK guys, so I’ve got some good news and some bad news for you. And since I want to leave you with a message of hope I’ll give you the bad new first:

Building your Facebook fan page is hard and it’s expensive.

Over the past 12 months, levels of user-page interaction have plummeted right through the floor. Not only are users generally less interested in what brands have to say (yes, ‘brands’ also includes you, dear musicians), they are less likely to see the posts and ads being published by these Pages.

Nic Robertson May 1, 2013 6 Comments

20 Tips for Improving your Facebook Artist Page

Good old Facebook. It seems like everyone knows how to use it these days; from those mischievous 10 year olds brazenly lying about their age in order to sign up, to the new breed of highly intelligent super-pets who’ve managed to set up their very own profiles, complete with a neatly cropped selfie, and then ever-so-casually added all of their owners’ friends.

What a truly incredible age to be living in!

But in all seriousness, there are literally bus-loads of musicians all over the world that just aren’t making the most of the supremely powerful marketing tool that is Facebook.

Unlike the golden days of yesteryear, simply being on a Social platform is no longer enough. Nowadays you need a clear understanding of WHO your audience is, WHAT your objectives are, and HOW you will achieve them before you start getting trigger happy and slapping down figurative 10-dollar bills on the spontaneous promoting of posts.

What will now follow this little rant is a collection of 20 great tips (in no particular order) to help you slide over into the fast lane and start kicking Facebook’s ass with your online promotion strategy.

All set? Then here we go…

Filed Under: Blog, Branding, Content, Engagement, Strategy, Tools Tagged: Content, Facebook, Strategy, Tips, Tricks

Nic Robertson April 5, 2013 Leave a Comment

So, What’s All This About College Radio?

As the digital age continues to swallow up traditional music promotion methods, artists and their marketing teams are focusing more of their efforts (and budgets) on Social Media, paid advertising and SEO. Yet with this monumental shift in strategy, “old fashioned” radio promotion still remains a very important component in today’s music marketing mix, especially on the non-commercial airwaves. In fact, Social Media marketing and radio promotion are becoming more & more entwined in many artists’ marketing strategies; a trend that we at Jaden Social are excited to see develop further in the future.

What is often called College Radio (or CMJ for College Music Journal) is an extremely important segment of the music industry, with over 500 college / community / public / high school / Internet and even some indie-leaning commercial stations that report to CMJ each year. Most of these are not only open to but also eager to receive and support new and independent artists.

Filed Under: News Tagged: College Radio, Partnership, Pirate!, Radio Plugging

Nic Robertson March 19, 2013 1 Comment

The Hollywood Approach – How to Create a Successful Marketing Plan For Your Music

Guest post by Patrick (Praverb Dot Net)

Nowadays everyone is a recording artist. Recording programs are easier to access, cameras are easier to find, and Social Media makes it easy for us to interact with our fans. The actual process of recording something is not the issue, the issue revolves around what to do after a project is complete (the marketing aspect).

As a fan I am tired of being blindsided by unexpected releases. I am not saying that all unexpected releases are lackluster, but most of them promote laziness and contribute to an over saturated genre.

It seems that artists nowadays care about quantity as opposed to the quality of their work. You have spent time, energy and sometimes money putting together an album. Artists should take pride in releasing an album and maximizing the potential for a project. We can’t blame this solely on artists though because record labels, promoters, and management contribute to the problem as well.

Most artists nowadays present projects that are not based on strategy. They would rather “wing it” then set clear goals and expectations. The establishment and implementation of a marketing plan gives artists the potential to effectively gauge their efforts.

Filed Under: Blog, Branding Tagged: Hollywood, Marketing Plan, Praverb, Record Label

Nic Robertson March 3, 2013 5 Comments

What’s the REAL Value of a Facebook Promoted Post?

By now I’m sure most of you are well aware of Facebook’s ‘promoted post’ feature which was launched mid 2012, but for anyone scratching their head let me brief you quickly before we jump in any further. For any page with over 400 Likes Facebook has introduced an advertising option allowing you to promote any one of your posts – in order to ‘override’ Edgerank and increase the reach of the post from the average 2-7% of your fans it would typically reach.

While this was a generally well received and useful addition to the Facebook platform, the one thing that promoted posts did highlight to users is the fact that the reach of their posts was being intentionally limited by Facebook – something that was not common knowledge at the time. But I am not looking to spend the entirety of this blog talking about Edgerank, so let’s keep moving and explore promoted posts a little further.

Filed Under: Blog, News Tagged: Edgerank, Facebook, Gangnam Style, Likes, Promoted Post

Nic Robertson February 9, 2013 2 Comments

Why Twitter Should Thank Us

Over the past year and a half, the team and I have built a unique system of promotion for our artists which we call the Twitter Promo Pack. It has already proven highly popular with our clients, and we think it is a fantastic (and affordable) service which can benefit all musos.

But not everyone agrees.

I would like to take the next few minutes to explain what we do, why we do it, and why Twitter should thank us for it. So here goes.

Filed Under: Blog, Fan Targeting Tagged: Facebook, Fan Targeting, Twitter

Nic Robertson January 25, 2013 Leave a Comment

Baby Animals – A Jaden Social Case Study

The Baby Animals is one of the most successful bands in the history of Australian rock music. After two hugely successful releases and big international tours in the early to mid 90′s, the band ran into record label problems and officially disbanded. Now lead singer and lead guitarist Suze DeMarchi & Dave Leslie have revived the name and are preparing to re-launch the band with their third studio release and nation-wide tour in 2013.

In mid-2012 we were first engaged by the band and their management (Billy Blue Music) to spearhead the Digital strategy and promotion for the Baby Animals comeback; a privilege and an opportunity the Jaden team were all ecstatic about. This case study will now take an in-depth look at the preliminary 3 month integrated campaign that we built for the Baby Animals – all the way from inception through to execution.

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Filed Under: Blog, Case Studies, News

Daniel Posavac January 16, 2013 7 Comments

Don’t write Myspace off just yet!

Are we about to witness one of the great comebacks of the Social Media age?

I have had a love/hate relationship with MySpace ever since I was introduced to the world’s first global Social network in late 2005. As a young hustling musician, MySpace was the perfect place to promote my band’s music (while also meeting girls at the same time).

Now I’m not going to write about the history of MySpace because Wiki and millions of others have already done great job. But it bears mention that the origins of what is now Jaden Social started on MySpace in early 2006, while the four of us were discovering the intricacies of online marketing and building a fanbase on MySpace.

Filed Under: Blog, Branding, Content, News Tagged: Music Marketing, MySpace, Social Media, Social Network, Tools

Nic Robertson January 8, 2013 3 Comments

The BEST Tools & Apps for Online Music Marketing in 2012

2012 was a landmark year for us at Jaden Social and we have thoroughly enjoyed every second of it. We have begun the realisation of our dream to work with musicians day in day out, and built a foundation of experience and expertise that ensures the best results and ROI for our clients.

It is no secret that the online software and apps we use on a daily basis play a critical role in what we do, and we get asked about our tools of the trade by aspiring musicians and marketers on a daily basis.

So as a thank you for supporting our agency and tuning in to our blog throughout the year, we would like to share a little insight into our favourite tools and apps for music marketing.

And thanks to our fantastic partners we even have some great deals for you! Now we figure who better to tell you about each app than the guys who actually built them, so without further ado here were our favourite tools and apps for music marketing in 2012.

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Filed Under: Blog, News, Tools Tagged: Big Woolly, MailChimp, Manage Flitter, Pozible, Sellfy, Sprout Social, StoryAMP, Top Tools

Nic Robertson December 18, 2012 5 Comments

Gangnam Style: The Social Media Impact of a Viral Video

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

Without further ado, allow me to present…