The Shark and the Shaman

The Shark and the Shaman

A guest post by Tushar Apte (@harpt).

A few weeks ago I sat in an amazingly slick water facing, high-rise office, which housed one of South-East Asia’s most prestigious advertising agencies. I was in there with the Creative Director hocking my music for some commercials, honestly feeling a bit like a used car salesman, when it suddenly dawned on me.

After 3 years of building my networks, I was selling out…and loving it. More than that, I realized a part of me always wanted to sell out, but I was waiting for people to buy in.

All artists fight a constant battle between the ‘real world’ we have to deal with, and our artistic conscience, which seems to be allergic to money by default setting. But what if we’ve been conceptualizing it incorrectly from the start?

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2013: The Year In Stats…

2013: The Year In Stats…

As yet another year has drawn to a close, it seems like as good a time as any to reflect on a few of the milestones we reached during the wild ride that was 2013.

But rather than sit here and tell you all about our great achievements and why Jaden Social is all-that-and-the-kitchen sink, I thought we would take a different approach.

We are a digital agency and, for better or worse, massive geeks at heart. So what better way to tell the story of 2013 than using Social Media currency – STATS!

Besides, I think they tell a far more interesting story than I could. So with that, here are some of the notches we added to our belt this year, as told by the stats:


Jaden Social Infographic

Happy New Year everyone – we look forward to sharing 2014 with you here, and out in the real world, where the music lives all around us!

Peace, love and prosperity to you all from the Jaden Social team.

The Musician’s Achilles Heel – Why Musicians Are Hopeless at Promoting Their Music – Part 3
4 Reasons You Need A Team For Your Independent Release – Part 2

4 Reasons You Need A Team For Your Independent Release – Part 2

No man is an island.

Until recently, the only avenue for musicians to release and distribute music has been with the backing of a major label.

Today anyone with a bit of nous can self-release a record – only the mechanics of how to go about independently doing so tends to leave most musicians feeling lonelier than the ‘52-Hertz whale’ during mating season.

This is because many bands readily subscribe to one of the biggest myths the music industry has long-perpetuated …. that the process of self-releasing an album actually means going it alone.

The truth is that it is not possible to release an album under your own steam.

It takes an entire team.

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Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

Be the Flame, Not the Moth! How to Make the A&Rs Come to You – Part 1

It’s not easy landing a record deal.

It’s labour-intensive, time-consuming and the results of your efforts are either hard-won or entirely fruitless.

Most record deals made with major labels or big indies are achieved because a band has established itself as a demonstrated and marketable brand.

The only real obstacle to your success, then, is convincing a label of your true value.

 

How to make the A&Rs pursue you

Start by inverting the way you regard the music industry.

First and foremost the industry is a business.  A little-known fact is that getting signed to a label is less about the luck-of-the-draw and more about what active steps you’re taking to minimise the way you’re perceived as a potential financial risk.

Establish yourself as an investment with the capacity to yield high returns and you will quickly experience a marked shift in the way labels see you.

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6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

6 Reasons Why Making New Friends Can Help Market Your Music on Instagram

Social media is a bit like high school. To successfully market your music you need to apply many of the same strategies used by the popular kids

Like making new friends, effective promotion on Instagram isn’t just about selling your music …

It’s about selling yourself.

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Survival of the Fittest Content: Why Pretty Posts Attract More Attention on Facebook

Survival of the Fittest Content: Why Pretty Posts Attract More Attention on Facebook

nat·u·ral se·lec·tion
The process whereby organisms better adapted to their environment tend to survive and produce more offspring.

 
When it comes to the science of natural selection, people have always placed a high value on attractiveness.  Take the mid-week gig scene. Punters gifted with brawn, charisma and good hair are better adapted (and invariably enjoy far greater pulling power) than those sweaty, stage-diving miscreants with their mouths full of mismatched teeth.

Equally challenging as the local gig scene – and, perhaps, just as unforgiving – is the fierce digital competition for the attention of a Facebook audience.  Over 5.3 billion pieces of content are shared on Facebook each week. If this behemoth of information were displayed on a user’s News Feed in real time not only would your monitor mewl for mercy, but your retinas would still be ringing.

To balance information overload with overall usability, Facebook has spawned an algorithm from the primordial soup of its raw data, founded it on Darwinian principles of natural content selection, and christened it Edgerank.
 
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5 Reasons You Need Digital PR For Your Next Music Release

5 Reasons You Need Digital PR For Your Next Music Release

It’s no secret that the music industry has changed. With the emergence of social media and the distribution of music evolving through the years from vinyl, to cassette tapes, CDs, mp3s and now online streaming, artists now have the power to get their music out there and potentially heard by people all over the world. This is fantastic news for indie artists, but also means that there is more music out there and more artists competing to stand out and reach an audience.

When looking for ways to connect to your audience online, Digital PR is an often overlooked but extremely effective way to build exposure for your music and build your fanbase.

Here are 5 reasons you need Digital PR for your next music release:

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A Gift From Our Friends At CD Baby

A Gift From Our Friends At CD Baby

Since breathing its first breaths during that most memorable year of 1998 (cue Ghetto Supastar by Pras Michel), CD Baby has taken the online distribution landscape by storm; establishing itself as the largest and most trusted source of independent CD distribution services on the whole wide world interweb.

That’s nice, Nic. But why should I care?

Well, maybe you’re the next big thing, but for now you’re stuck hustling mixtapes on the digital street corner, waiting for something to pop. Or perhaps you’re a well-established independent artist who’s all too happy keeping the rights to your music.

Either way, CD Baby might just be the best new friend you have.

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1 Year, 2 Offices, and 30,000 Followers Later!

1 Year, 2 Offices, and 30,000 Followers Later!

As I sit down to write in this, the second week of the new financial year, Jaden Social is now one year old, 30,000 Twitter followers richer, and more than 15 people strong – pretty incredible stuff considering I was sitting alone in my silky boxer shorts, skyping with Joel, as we worked from our respective bedrooms this time last year.

But what is perhaps even more astounding is the fact that we are now inhabiting not our first, but SECOND office since Joel & I put on our pants and migrated to the bustling backstreets of North Sydney in November 2012.  This is largely attributed to the unexpected explosive growth of Jaden Social, but in addition to this we are now a part of something even bigger – sharing our journey and our office with some truly amazing people and and their start-ups.

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