The Shark and the Shaman

The Shark and the Shaman

A guest post by Tushar Apte (@harpt).

A few weeks ago I sat in an amazingly slick water facing, high-rise office, which housed one of South-East Asia’s most prestigious advertising agencies. I was in there with the Creative Director hocking my music for some commercials, honestly feeling a bit like a used car salesman, when it suddenly dawned on me.

After 3 years of building my networks, I was selling out…and loving it. More than that, I realized a part of me always wanted to sell out, but I was waiting for people to buy in.

All artists fight a constant battle between the ‘real world’ we have to deal with, and our artistic conscience, which seems to be allergic to money by default setting. But what if we’ve been conceptualizing it incorrectly from the start?

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2013: The Year In Stats…

2013: The Year In Stats…

As yet another year has drawn to a close, it seems like as good a time as any to reflect on a few of the milestones we reached during the wild ride that was 2013.

But rather than sit here and tell you all about our great achievements and why Jaden Social is all-that-and-the-kitchen sink, I thought we would take a different approach.

We are a digital agency and, for better or worse, massive geeks at heart. So what better way to tell the story of 2013 than using Social Media currency – STATS!

Besides, I think they tell a far more interesting story than I could. So with that, here are some of the notches we added to our belt this year, as told by the stats:


Jaden Social Infographic

Happy New Year everyone – we look forward to sharing 2014 with you here, and out in the real world, where the music lives all around us!

Peace, love and prosperity to you all from the Jaden Social team.

5 Reasons You Need Digital PR For Your Next Music Release

5 Reasons You Need Digital PR For Your Next Music Release

It’s no secret that the music industry has changed. With the emergence of social media and the distribution of music evolving through the years from vinyl, to cassette tapes, CDs, mp3s and now online streaming, artists now have the power to get their music out there and potentially heard by people all over the world. This is fantastic news for indie artists, but also means that there is more music out there and more artists competing to stand out and reach an audience.

When looking for ways to connect to your audience online, Digital PR is an often overlooked but extremely effective way to build exposure for your music and build your fanbase.

Here are 5 reasons you need Digital PR for your next music release:

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A Gift From Our Friends At CD Baby

A Gift From Our Friends At CD Baby

Since breathing its first breaths during that most memorable year of 1998 (cue Ghetto Supastar by Pras Michel), CD Baby has taken the online distribution landscape by storm; establishing itself as the largest and most trusted source of independent CD distribution services on the whole wide world interweb.

That’s nice, Nic. But why should I care?

Well, maybe you’re the next big thing, but for now you’re stuck hustling mixtapes on the digital street corner, waiting for something to pop. Or perhaps you’re a well-established independent artist who’s all too happy keeping the rights to your music.

Either way, CD Baby might just be the best new friend you have.

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