Gangnam Style: The Social Media Impact of a Viral Video

Gangnam Style: The Social Media Impact of a Viral Video

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

Without further ado, allow me to present…

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Creating the Perfect Fan by Knowing WHY you Create

Creating the Perfect Fan by Knowing WHY you Create

What can we learn from customer service as musicians and creatives? How to create the perfect Fans. The best brands whether they are retailers, airlines or hotels are the best brands because they create Promoters.

What is a Promoter?

In business, a customer who recommends your product or service to a friend or family member is a Promoter of that business.

In music, your customer, your Promoters, are your Fans who recommend your music, the experiences you provide, to a friend or family member. They risk their reputation recommending you to others. They have faith in everything you do. They will go out of the way, spend a premium, to get their hands on what you create.

How do you create Fans?

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