2012 June | Jaden Social | Social Media Marketing and Management

Nic Robertson June 26, 2012 Leave a Comment

Joel June 20, 2012 Leave a Comment

Day 3, APRA|AMCOS Song Summit – Meeting Imogen Heap

It was the last day of the Summit and before it began, I was already thinking about how much I enjoyed my experience and wished it would go on just a little longer! Meeting like-minded, driven, passionate, and creative people had really sparked my enthusiasm to get out more often and participate in an activity that, in this business, is a must – networking.

I set myself a goal of getting to Imogen Heap at the beginning of the Summit, and I got the perfect opportunity during while the first session was underway;

Filed Under: Blog, News Tagged: Apra, Artist, dicko, Facebook, grammy, heap, ian dickson, Imogen Heap, Music, music artist, record industry, Record Label, Social Media, song, songsummit, songwriter, sydney, Twitter, Youtube

Nic Robertson June 15, 2012 1 Comment

Case Study: Tristan Stefan Edouard Photography

Case Study: How we gained 5000+ targeted Twitter fans, and generated 20,000+ blog hits for Tristan Stefan Edouard in 90 days

This case study will explore the impact that Jaden Social had on Tristan Stefan Edouard’s online presence and traffic from January to April of 2012.

The Objective:

As a relatively new entrant to the Australian photography circuit, Tristan was looking primarily to grow his photography brand and fashion label (Ill Vibes), both Australia-wide and internationally.

Already boasting a solid 2000+ active fans on his Facebook page, Tristan wanted to focus on increasing traffic to his website, as well as building buzz online.

The Strategy:

With a Twitter fanbase of only 260 in early December 2011, we identified a huge potential market for his brand that was not being effectively capitalized on.

Filed Under: Case Studies, News Tagged: Blog Hits, Click Through, Ill Vibes, Online Presence, Photography, Traffic, Tristan Stefan Edouard, Twitter Fans, Worldwide Buzz

Joel June 6, 2012 Leave a Comment

Jaden Social’s first visit to the APRA|AMCOS Song Summit – Day 2

First up for me on Sunday was ‘In Conversation with Joel Madden’. Not knowing what to expect from this session, Joel immediately grabbed my attention with not only being informative, but with his relaxed and yet humorous persona. He was thrown a couple technical questions about songwriting (progressions/ structure/ chord changes) to which he responded quite honestly and said he didn’t have an outstanding technical knowledge of music; in fact, he said he couldn’t read sheet music at all.