Case Study: Jaden Social

Case Study: Jaden Social

How we gained 45,000 targeted Twitter followers for our clients in 25 weeks!

Late in 2011 we made the decision to expand our part-time consultation services and begin operating as a fully-fledged Social Media marketing agency. We began building foundation from the ground up, initially taking on just two clients – close personal friends of ours, Electric Empire and Mr Wilson DJ.

By mid-2012, we are now managing Online promotions for more than 15 top artists, and have built a Jaden Social Twitter base of 12,000+ fans.

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Day 3, APRA|AMCOS Song Summit – Meeting Imogen Heap

Day 3, APRA|AMCOS Song Summit – Meeting Imogen Heap

It was the last day of the Summit and before it began, I was already thinking about how much I enjoyed my experience and wished it would go on just a little longer! Meeting like-minded, driven, passionate, and creative people had really sparked my enthusiasm to get out more often and participate in an activity that, in this business, is a must – networking.

I set myself a goal of getting to Imogen Heap at the beginning of the Summit, and I got the perfect opportunity during while the first session was underway;

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Case Study: Tristan Stefan Edouard Photography

Case Study: Tristan Stefan Edouard Photography

Case Study: How we gained 5000+ targeted Twitter fans, and generated 20,000+ blog hits for Tristan Stefan Edouard in 90 days

This case study will explore the impact that Jaden Social had on Tristan Stefan Edouard’s online presence and traffic from January to April of 2012.

 

The Objective:

As a relatively new entrant to the Australian photography circuit, Tristan was looking primarily to grow his photography brand and fashion label (Ill Vibes), both Australia-wide and internationally.

Already boasting a solid 2000+ active fans on his Facebook page, Tristan wanted to focus on increasing traffic to his website, as well as building buzz online.

 

 

 

The Strategy:

With a Twitter fanbase of only 260 in early December 2011, we identified a huge potential market for his brand that was not being effectively capitalized on.

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Jaden Social’s first visit to the APRA|AMCOS Song Summit – Day 2

Jaden Social’s first visit to the APRA|AMCOS Song Summit – Day 2

First up for me on Sunday was ‘In Conversation with Joel Madden’.  Not knowing what to expect from this session, Joel immediately grabbed my attention with not only being informative, but with his relaxed and yet humorous persona. He was thrown a couple technical questions about songwriting (progressions/ structure/ chord changes) to which he responded quite honestly and said he didn’t have an outstanding technical knowledge of music; in fact, he said he couldn’t read sheet music at all.

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